Google Adwords Changes Location To Bottom
Google AdWords New Ad Location: bottom of the SERP’s
Everyone knows that Google ads on the top right to see, but since early November Google added to third place, namely at the bottom, just above the pagination:
According to Google will change the CTR (click-through rate) increase, because most people scan the page from head to toe. It would be so in other words to provide a better user experience. The change is also made for the purpose of tablets and smartphones.
Why Google?
With this addition, however, what you can ask questions. Someone who does internet marketing know you are in the top results of search must be for many visitors to your web site redirection (top 3). If there are no ads more than people just click on organic results. Google says that lower results are also prone to many good results, and perhaps it is therefore at a competitive keywords for your idea to focus on ad position 8 to 10 instead of 1 to 3? Something to think about. According to a report by Casale Media (PDF), his ads “above the fold ‘yet seven times more efficient …
The adaptation of Google is initially only apply to keywords with lower competition. If the competition is high and therefore many advertisers are advertising are the top and right, as before.
Google has in the past a lot of adjustments were made where doubts existed before, not just AdWords. So it is waiting to see what the results will be of great campaigns. Anyway, Adwords is the largest source of income for Google, so this is something they do not take foolish risks will take.
I suspect that Google is right. But we certainly know it only when we were allowed to look into the hard numbers, of course. :)
In another context, does something similar after all, very good: the footer of a website for example.
People clicking less on, say there definitely call to action buttons compared to a call to action above the fold, but … the people who touched down, are usually very motivated (a significant portion of the rest has already left your site). They have but need a push, a good call to action such as clicking and hups them.
The quality of this ‘bottom-snap-people’ words is quite high. There are fewer among adventurers, they are people who usually really like your product. You lost what to quantity but the quality will be improved.
It would not surprise me that a search similar behavior is present.
Hmm … A striking development. Google is great at renewing lately.
This view was previously the case with tablets. Now it is also made in the regular display. I am curious about the results … Perhaps this what Google is trying to create more understanding, as there sometimes aversion against Adwords ads.
We saw earlier that the location (directory) advertisements were displayed at the bottom.
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