The Strategy Nike Uses
As the people at the present have payed more attention to the wellbeing of physical condition, the manufacture of sportswear has become a promising field in the clothing industry. The mingling of fashion and sports has been prevailing both in the professional sportswear and the daily leisure sportswear. On the other hand, fashion is injected into the essence of sports. Nike being one of the sportswear brand names that have dominated a most part of market share, has perfectly conveyed the notion of joining together fashion with sports. And as a result, the relation between the trade name and the individuals has been drawn closer and closer due to the strategy.
In order to make a crash to folks’ life, the trade name had carried out a mighty advertising slogan, that was, the owning of Nike means the mastery of sports. The art of communication had been effectively understood by the brand name. It has formed the idea that communication in the individuals comes first and foremost. The shift of the advertisement tactic made the brand known to the ordinary people.
The ad on the air-filled shoe-pad in 1986 had made a hit. Nike had made use of TV ads to establish its public name. Its figure was almost in all places. Almost no public place had been overlooked. And because of its communication strategy, it had defeated the Reebok and been a new head in the manufacture of sportswear in America.
The art of communication had forever been the chief style for Nike’s promotion. The trade name takes the youth market as its initial garrison to conquer. It is an absolute fact that the youth are full of life in thoughts and deed. They are full of imagination and dream. Sports and sports stars have for all time been their never-ending subject. And such situation is fully exploited by Nike. It has established cooperation with lots of admirable and talented athletes, like Michael Jordan and Andre Agassi. By means of the promotion of the big stars, the self-awareness may be awakened amid the youthful customers. Via this way, the youthful consumers may possibly have a vision of the brand in their minds.
In 1988, the brand name had adopted a resounding motto, that was, just do it. It was admired as one of the five top advertising slogans by the famous Advertising Age magazine. Nike as well had encountered a declining period because of the financial depress and the big figure, Michael Jordan’s retire. It was enforced to take a number of unpleasant measures to cope with the situation. At that time, the corporation had adopted a new slogan designed by the Wieden Kennedy advertising agency. That was, I can. The slogan seemed to declare to the entire globe that it was able to overcome the problem and made the impossible possible.
In discrete period Nike has adopted discrete strategy. The tactic absolutely has enhanced the vigor of the brand name.
The nike lunarglide 3 has adopted many kinds of marketing strategy. The nike lunar eclipse has made a hit through the art of communication.
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