“cross
HC HVAC & R Network From internal resources into the same upstream and downstream industry chain integration, to the different kinds of businesses in the “marriage”, the housing industry to expand the space and depth is the emergence of new changes.
Vanke beauty has a strategic Cooperation Agreement, both parties will form a community of low-carbon chain, the implementation of comprehensive cooperation in 2010, “low-carbon home” program, the United States of Central air conditioning Vanke in 31 cities into hardcover Housing Project, the total amount of the first phase of cooperation is expected to more than 200 million yuan. Vanke had
said it would fully withdraw in 2010, rough housing market and increase low-carbon housing and Green Building The investment and construction scale. Vanke is expected to deliver new homes by 2010 nearly 5 million units, precision Decoration The proportion of new housing starts 80%, of which the supporting home central air conditioning will create a huge consumer market.
U.S. domestic central air conditioning Marketing Wei Xiaohui, general manager, said: “We have long been the nature of the property involved in the centralized procurement of complementary businesses. Beautiful property with central air conditioning and Vanke Office ‘family economy’ industrial chain, procurement bid Vanke broader market, the two sides formed a community, will be the industry trend. “Early figures show the U.S. that have been successively with Hutchison Whampoa, Agile, Paul Lee, Country Garden, Wanda and other large enterprises to collaborate room, very fruitful.
On the “cross-industry marriage”, industry experts generally appreciated. Guangdong Real Estate Association Deputy Secretary-General Huang Yiwen that, on the one hand, hardcover room through a large area of the unified installation, can be material efficiency, product features to maximize efficiency, effectively avoiding unreasonable air conditioning equipment installed by non-standardized waste generated; the other hand, home buyers buy a house and save the cost of renovation. He said the next two years will be the real estate developers and low-carbon economy closely integrated, strategic layout of the critical periods, the Vanke and the United States of launching the “package” strategic cooperation in order to tape the form of procurement, the formation of a collection of effects, improve efficiency, reduce costs, real estate companies and related businesses supporting the new direction of cross-border cooperation.
Only beautiful, Kbbln also started cooperation with the depth of real estate enterprises, such as Vanke strategic partner for industrial production. Boloni Home Decorative Group COO XU Yong-gang said Boloni and Vanke other major real estate enterprises to take the total package approach, that is to do the whole real estate providers in the distribution of benefits, it will basically remain at 800 yuan per square meter, 5000 yuan. He said that this approach is a typical B2C model.
Baotuan cooperation in the real estate companies have formed to take to “Commonwealth” in the background, the real estate business and supporting businesses “cross-industry marriage” starting to prove the depth of cooperation model, which also happens to be in line with competitive conditions in the market integration of resources under the partners to seek win-win situation, needs win to survive, but also reflects the cross-integration of resources, optimization of industrial structure step by step and reasonable.
From internal resources into the same integration of upstream and downstream industry chain, to the different kinds of businesses in the “marriage,” the housing industry to expand the space and depth is the emergence of new changes.
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