Effective and appealing product branding for business establishments
Product branding has become an effective way to improve on your sales and every business establishments, either small or big has resorted to aggressive branding. If you are promoting a product which sells, provide greater profits and create an impact for the millions of clients around the world, you can be confident that the business strategy that you have undertaken is working properly. You need to know the different phases of product branding, of which product naming is one of them.
Different branches related to Product branding include the total outlook / image of product, Conceptualization, Designing, positioning, sizing of the business logo, Packaging, Marketing activities, the Product’s beneficial attributes, existing patronage, Innovative ideas, Trademark protection and security and Linguistic strategies.
Product branding is considered to be a discipline that is applied in building the name of the company. When the company produces products of superior quality and gets high satisfied clients, they are sure to be patronized by these customers who would patronize the other products of your brand. Having created a superior image in the eyes of the customers, they would be impulsive of the products produced by your company in the future. This is the place, where the task of product branding becomes somewhat less difficult. A product brand that is dependable holds the loyalty of customers for ages. It also has been proved that patronage by regular customers tends to lessen the business overhead cost, in terms of advertising and promotion. However, for business establishments which entered new in this competitive market, would take some time before they could strike up the product’s name and create a right image in the market.
Product branding categories
Descriptive : This category tends to describe the product’s characteristic, feature, ingredient, appearance and even the geographical location. Like, Philadelphia Cheese cream, Florida Orange squash, etc.
Sugestive : This category is the most commonly used as it tends to hit the customer with greater impact by directly hinting the features that are key to the product and states the different benefits and describes the company’s image. The sugestive category implies the positive associations related to the products for the consumers. Even some quotes that are metaphoric are adapted in creating a catchy slogan for attracting and convincing the clients. Like, Kellogg’s chocolates.
Arbitrary : This particular technique of naming the product is not literally or directly describes the products, approach and not adapted from the product’s description, benefits or feature. The names could simply be composed of coined or natural words. Like, the Apple Computers (having worked in an Apple farm before starting this global business, it was Steve job’s most favorite fruit).
Fanciful : These names are completely made up and are often seen as the current phenomenon. The fanciful names had already been established, accepted and approved quite long. Like, Crayola, Kool-Aid.
Product branding is said to plan an important role in luring potential users and buyers alike. Some of the product names are already an icon for the specific line of product. The brand names which are meaningfully coined have become a household name and create greater impression on the consumers.
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