The More Information The More It Can Spread Reflects The Value Of The Printing P
In the 21st century, people are more eager than ever to access information, once the reader into information channels to compete, “swamp”, they will return to the traditional: only access to trustworthy information, which is great has been the newspaper’s mission, authority will make the newspaper stronger in the future.
If you can trust the newspaper to provide news, its circulation will rise, this “circulation” includes Web traffic, RSS subscriptions the number of Electronic Mailing list subscribers, mobile phones and newspapers, which also will benefit Advertisement .
Recently, the U.S. has a long history of “Christian Science Monitor,” the official website announced that it will cease publication next April daily paper, to focus on production Network Version of the newspaper. People who read this news, some are familiar with this scene:
Subway, train, bus, a few serious people who read newspapers, wire do not mind the noise around; a relaxed cozy afternoon, soak a cup of tea or coffee, a product they like newspapers, and a look enjoyment and satisfaction … … newspapers, from the date of his birth, to become part of life.
However, when more and more people to invest in the network line of sight from the newspaper, when people replaced the hands of mobile phone or a newspaper reader, when what form newspapers will survive? Most Online is free, readers, if abandoned Print Version went on-line, electronic version of the printed version will not affect sales? Internet technology is not “non-business technologies” or “disruptive technology”?
Die or Nirvana?? As early as January 2007, founded in 1645 in Sweden, “Domestic Mail” has stopped release print, only online version of the form. Many people worry that it is no longer the “issue is still the world’s oldest newspaper.” In the paper’s editor for 20 years, Hans? Helm sad to say: “Online is not real newspapers, and this change will be a cultural disaster.”
When “layout reduced an inch and a half” and “New York Times” published, the “editor and publisher of” magazine senior editor Joe? Stroop did issue: “Today reduce gone tomorrow?” Anxiety .
Anxiety has long before. The overwhelming information when the network is extremely cheap when pushed to the readers, on the “newspapers are dead,” the controversy has been continued, but the traditional media in favor of the network to the survival of newspapers is more full of sadness color.
At this point, the media magnate Rupert Murdoch points out. In his address he said: “and press’ pessimists’ views are different, I believe that newspapers will be another new peak of development. In the 21st century, people are more eager than ever to access information, once the reader into the information channels of competition ‘ swamp ‘, they will return to the traditional: only for trusted information, this is a great newspaper has been the mission of the authority will make the newspaper stronger in the future. ”
The businessman in a very poetic statement that the future of traditional newspapers will not be going to decline, the network will allow the traditional newspaper industry, “Nirvana? Born again”, the digital era will breed a huge market in the form of a new newspaper, and doubled to provide newspaper readers.
He believes that if the newspaper can be trusted to provide news and information, it will increase its circulation, the “circulation” includes Web traffic, RSS subscribers number, e-mail list of subscribers, mobile phones and newspapers, which also will benefit the advertising .
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