Ceramic Production Business Called For Innovative Enterprises In The Industry Im
In Polished Areas, new product cycle is difficult to define a standard value, but according to the Guangdong Foshan Ceramics Status view, the general scale manufacturers to launch in the year a total of more than Ceramic tile Series, and then further divided into several similar products, the last name used to link up the concept of beauty. By ordinary logic, the faster introduction of new products, indicating the stronger manufacturer R & D capacity, the which is a good thing, but if another hidden reason behind, then it is another matter.
In the polished areas, new product cycle is difficult to define a standard value, but according to the status of Foshan ceramics industry view, the general scale manufacturers to launch in the year the total more than one tile series, then subdivided into several similar products, the last name used to link up the concept of beauty. By ordinary logic, the faster introduction of new products, indicating the stronger manufacturer R & D capacity, the which is a good thing, but if another hidden reason behind, then it is another matter. I recently visited a number of Ceramic Company Found that some manufacturers intentionally or unintentionally revealed that porcelain frequent introduction of new products helpless. Under questioning, mystery around here: It is now generally rely on the manufacturer of ceramic tile in all regions of the country Proxy Dealers to sell even the promotion of their products, Public Consumption Attention on the tile and the brand awareness is not really high. Such a result, manufacturers and their products in the brand communication channels to reach an abrupt end when agents this off, unable to sink to the end consumer market, there is no way to establish if Home Appliances Products as the brand influence. Derived therefrom, the problem lies here.
Assume many of the industry manufacturers frequently introduce new products, but only one Ceramic enterprises In the deep plowing secret agents, short-sales agents may be thinking: would not the manufacturers do not increase the R & D do? When they play like this unwarranted doubt, endless troubles from the beginning, even possible damage to build up a nationwide dealer Network . Insiders said that many of the tiles polished tiles manufacturers to market new products, but many of the products before the change in what form it, or even just put a nice name, it could not find with is a product of the specific differences, and therefore has nothing to do with R & D innovation. It was the domestic manufacture of homogeneous tiles one of the causes of serious problems. Then there Ceramic Market Who laments, in the tile industry and Hot-frequency appearance of this new push under the new enterprise products that really push the technology, process and concept Package Keep on the systematic, continuous, innovative company is too small! However, observations by the author in the field compared to the initial understanding of the situation I am afraid to say a little more optimistic than the above, the first line of ceramic tile manufacturer in Foshan brand, some manufacturers in the increased equipment investment, and promote technology innovation performance is still excellent.
Tiles are expensive new market, so both true and false innovation, profits are more significant. Rules of survival of enterprises is the “mercenary” in the industry chasing short-term interests of the common premise, deep plowing secret agents who are willing to take the fine line? As a result, ceramic tile market, pushing new pop-frequency, surface thriving, strictly speaking, I am afraid that implied bubble crisis. This issue has caused a number of business Management Who’s attention: in the automotive industry, cars always have Classic Collector’s Edition, due to the passage of time was distinguished anti-; the same consumer goods, tiles should also keep the classic style, model, eight or ten years instead of calendar reform its market appeal.
Said homogenization is now a serious domestic polished production, the lack of research and innovation, then who is going to contain live this rash and impulsive phenomenon? Judging by the author, no one single enterprise the ability to be panning through a market process, and more specifically to end-consumers mature, thus contributing to the maturity of ceramic tile manufacturing, the last line in the ceramic industry, second-tier brands are the boundaries quite clear. Perhaps, as the market recognized brand ceramic tiles line the terminal consumption can lead the direction of play the role.
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