Common Mistakes to Avoid in Creating Personalized Greeting Cards
Personalized greeting cards are meant to be memorable and special to the recipient. However, there are times when businesses only achieve the opposite of these desired effects. The problem? The lack of thought and foresight in creating appropriate personalized greeting cards. To help you avoid producing greeting cards that do not even leave a minor impression on the recipients, here are some useful tips that you might want to consider:
Creating greeting cards on the cheap
To give your personalized greeting cards the quality that can impress your recipients, do not attempt to print them cheaply. Even though it is easy to fall into the trap of cheap greeting card packages, keep in mind that your recipients deserve only the best that you can offer. Investing in personalized greeting card printing can make your recipients feel special and appreciative of your company.
Relying on generic templates
While there is actually nothing wrong in using templates to help you with your greeting card design, there is a tendency fro some people to be complacent and use certain templates as it is. The originality and uniqueness of your personalized greeting cards is diminished once you use a template that many people have already used. If you are using greeting card templates, try to customize it to make it stand out from the rest. Or you may avoid pre-designed templates altogether and settle for blank greeting card templates instead.
Using uninspired clip arts
One big mistake in creating personalized greeting cards is using clip arts found on the Internet. This essentially implies that you did not put much thought in creating the card or your recipient is not that special or important to deserve any serious effort or creativity. One great way to avoid this mistake is by using photos that you yourself have taken.
Using canned or copied messages
This mistake is not a different as using cheesy, clichéd pick up lines to score a date. The whole point of sending personalized greeting cards, again, is to make your recipients feel special. A cliché message will only succeed in annoying them. Strictly steer clear of this mistake. If the recipient is a long time customer, for example, specifically mention how grateful you are for their recent purchase.
Opting for simplified message labels
Avoid printing your cards with simple labels like “To our loyal customer” or “To my valuable client.” No matter what adjective you use, vague and general labels only succeed in making your personalized greeting cards read and feel like any impersonal mass produced printed literature. So consider addressing the recipients by their name. This will give your greeting cards a much greater impact.
Sending greeting cards during the holidays is a simple yet heartwarming gesture that can help you express your appreciation to your customers. As a business entity, though, you still have to be concerned about how your greeting cards will appear to your recipients. By recognizing and avoiding these mistakes, you can easily create your own memorable personalized greeting cards without stress.
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