Hewlett-Packard printer business has continued in the doldrums for five consecut
"Business Week" recently published an article that HP imaging and Printer Director of business markets around the world to run around in VyomeshJoshi continuously introduce new products, trying to maintain the business past glory – Hewlett-Packard's cash cow.
Joshi to do so, not without reason. In the past five quarters, four quarter, HP's consumer printer business there signs of decline, due to consumer demand for digital photo printing business downturn, the last quarter, HP's consumer printer business revenue down 3% profit was flat at 12 million. Some Wall Street analysts forecast in October of this year ended the fiscal year, HP's imaging and printer business unit revenue growth will be less than 5%, while growth in 2007 and 2006 reached 6%.
No doubt that HP's imaging and printer business is Hewlett-Packard's most profitable sector, is expected to account for their income this year, HP's overall share of one-quarter of its 40% profit. But once the bread and butter of HP's consumer inkjet printer business is shrinking signs appeared, but CEO Mark Hurd was also very dissatisfied with the performance of this business. In the February 20 investment conference in the face of its consumer inkjet printer business revenues fell 5% in reality, Hurd said that we should do better, frankly, I am very satisfied with this business.
Hewlett-Packard for 28 years as a soldier, Joshi will be HP's printer business hopes to create a company or industry momentum. In order to achieve the company's printer business to Wall Street's commitment to achieve 4% to 6% growth, Joshi started to invest in overseas markets, for those not yet using digital technology, commercial print shops as well as promoting consumers to print more photos, maps, and other from Internet content. Joshi said that we must achieve an annual revenue increase of 15 billion U.S. dollars, which is not a specific area from a particular. HP's printer business
no doubt will drive the success of HP's stock price rose, while the team's ability Joshi will also be recognized. Immediate U.S. economic downturn and corporate IT products to postpone purchases, HP's performance is still good on its rivals, including Dell, thanks to its reduced costs and increased revenue from overseas markets. But analysts say that HP's printer business performance and poor income growth stagnant, it will be the investors even choose to give up a factor in HP's stock. This year, HP's stock has dropped 5.7%.
Some analysts blame the consumer home printing needs HP has placed too high expectations. Consumers found that family is too complex to print photos, but print quality and professional shop can not compare. In addition, the ever-increasing hard drive capacity, the convenience of e-mail to send photos keypoint prompted many PC users choose to view photos on a computer screen rather than print them out. No doubt this trend is HP's hard to stop.
However, Joshi HP's printer business would be low income, low-end products attributed to falling hardware prices, but given the printer Ink And other printer accessories business, HP is still the second quarter revenue increased 8% to 48 million.
As a 28-year veteran of HP, Joshi no doubt HP has achieved a lot. He joined in 1980, Hewlett-Packard as an engineer, to the 20th century, mid-80s, he has become a printer, business manager, and in 1999 took over HP's inkjet printer business. He helped open up many new HP printer market, such as multifunction printers, and in 2001 took over HP's imaging and printer business. Since the future, HP's printer business revenue rose 46%, no doubt this is a miracle. Although the HP printer business
downturn, but its global consumer and office printer market is still in a monopoly position. According to NPD market data, HP inkjet and laser printers in the retail market share was 54.4%, unchanged over the past two years.
Consumers to print photos, but sluggish demand and fierce competition from Kodak, which is HP's biggest challenge will be. Kodak introduced in 2007, a series of families using cheap ink printer products, which forces Hewlett-Packard also cut the price of some ink. And consumables such as ink and paper is HP's printer business income of the important components in the second quarter, this proportion reached 63%.
HP is also looking to the future, it is huge amounts of money to build, such as Tabblo like photo-sharing site, in addition it plans to spend 300 million U.S. dollars this year for the multi-level multi-channel advertising campaign to urge consumers to print more content. HP photo printing service Snapfish network has already appeared in Wal-Mart, Walgreen, and other sites.
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This blog straightway has analyzed the information about the downfall in the profit of HP printer’s market value. But it is not the matter of worry as the brand name manufacturers always try to serve best on customer’s front according to their requirement. With the net profit downfall it is not that they are not best service. They should have to focus on manufacturing best quality and customer oriented as well as latest techniques adaptable products. But the resulted product should be best; definitely there will be growth in HP printer market value.