For Footwear Industry in advancing the field of outdoor shoes (Photo) – shoes, s
In recent years, with the outdoor sports market continues to heat up, more and more domestic and international outdoor brands have a beachhead outdoor sports market. Jinjiang Shoe Is no exception, from the "pioneer" Ledeen together the first American to enter the outdoor sports market, camel, to the board again now happy to introduce a French heavy top outdoor brand Shengfu Lai, Fu Shun playing days cut into the family and spend their own brands of outdoor markets, Sheng Lion Brand Lion King hasten outdoor brand of the strategic plan … … The picture shows the outdoor
Sports shoes (HC shoe net with graph)
Jinjiang "outdoor movement" of the surging real feel for the industry's huge domestic market potential for outdoor sports. At the same time, compared to international professional outdoor brand positioning, brand management Jinjiang outdoor "great outdoors" concept has been gradually towards the general public's life, bred in China for many years a large outdoor sports market, but also took the opportunity to flourish and expand.
However, in this new area of great outdoor contests, what kind of brand positioning advantages? What kind of transmission more effective brand images? What Sell Channel is more suitable for the development of outdoor sporting goods? Jinjiang outdoor sports brands have become worthy of exploration and practice issues.
100 billion "meal" Jin enterprise aimed at "great outdoors"
Asia Outdoor Show provides a data report for footwear enterprises in Jinjiang gearing.
Report, 7 years ago, China Outdoor Clothing And equipment sales total only 100 million yuan, the total number of outdoor few brands, there is no size to speak of. By the year 2007, by 5 years, this figure has reached 2.6 billion yuan, according to forecasts by 2010 this number will reach 6 billion to 80 billion yuan. Industry experts have forecast that China's "Great Outdoor" The market is a linear upward trend, outdoor sports equipment market, 50% annual growth rate of more will grow, the market will be hidden in more than 10 billion yuan.
Outdoor sports as a pioneer in Jinjiang, Fujian, Ledeen Sports Co., Ltd. have teamed up to lead the United States Camel campaign of domestic outdoor sports market, witnessed the domestic rise of this wave of outdoor sports.
"2003 to 2006, outdoor sports are not good to do in 2007 after the start of outdoor sporting goods market, burst out a huge market potential, not only to attract more well-known international brands, domestic brands also made from not to have gradually developed, the camel is at this stage to open the market quickly. "Fujian Sporting Goods Co., Ltd. Chairman Chenrui Dian Lok Teng said," but now can be said that the best opportunities for outdoor sports! "It is fancy a golden opportunity to present the development of outdoor sports, after a full two years of preparation, the music launch of the French registered another year of heavy top outdoor brands Shengfu Lai, it will be the music business in high-end multi-brand board outdoor brand positioning is one of expected to be officially unveiled in September this year.
It is noteworthy that today's outdoor sports is no longer a professional sport, has become a popular fashion a way of life, and outdoor goods consumption is also becoming an important component of household consumption, more number of outdoor sports brand products began to focus on the change from the professional to the mass.
Another survey, outdoor goods, consumer groups are also changing. As the outdoor sports goods have the characteristics of their own, especially in outdoor shoes in the design, style, quality, technology level in more into the fashion element, many cities and high-income white-collar workers are also involved in the outdoor sports goods, consumer trends, consumer groups from the popularity of professional outdoor crowd, led the rapid development of outdoor sports brand.
This trend has been the highest honor in sports Sheng Xu Rongsheng, general manager of recognition, he was interviewed, said that today's outdoor sporting goods, is not limited to professional use, more age , class, consumption of different occupational groups accepted the outdoor supplies, popular outdoor sports, daily life has become more evident features.
"High-end positioning, the concept of fashion's 'pan-outdoor' sports product providers will face a huge room for growth, while the U.S. lion brand positioning precisely coincide with this, we built a high popularity in the leisure and professional of the combination of outdoor leisure equipment. "Xu Rongsheng on Road. View more Industry News>>>
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