Better Understanding Of Email Marketing
Email marketing is now one of the most popular marketing strategy, and a new way of direct marketing. The marketers put their products information such as discount, coupons, and websites links in the email and send to the audiences. It is cheap and convenient, and at the same time very efficient for online marketing. Every day, a large amount of email is sending to all around the World, and it helps make large profits. So let us take a look of the developing history of online email marketing.
Since the booming of Internet, more and more people tend to use a email instead of the traditional postal system. Then the history of email marketing began with the large using of email. Email marketing is based on the email advertising.
In the late 1980s, there were Bulletin Boards. There are many email users in this forum, and the first email advertise appeared here and helped to start the online business. At that time, some email is sending to the specific people to sell IT technology. Email marketing is not widely used at that time.
Then By the year of 1995, with the spreading of desktop computers, more and more people uses email to receive mails. The email marketing wasting developing fast with the development of world wide web. But the speed of manhandled emailing did not meet the demand of the marketers, So people created the software to send email. But it is controversial for some people think it is efficient while some think it is unfriendly to audiences. With the help of software, mass of email send every day.
Email marketing software developed for a long time, and it became more and more perfect and user friendly. The opt-in email marketing started with the help of php newsletter software. A opt-in email marketing lets users to subscribe the newsletter, and the marketers then send email with the permission of users. It highly reduced the disadvantages of direct email marketing, and make email marketing more customized. Both marketers and audiences can get benefits from this marketing strategy. The marketers promoted their products and website, and audiences can get useful information from the email. Though mass email is still used now, but the trend of email marketing is the opt-in email.
Email marketing develop everyday, and more people will benefit from it. But people should use it in a right way. Sending mass email aimless is totally useless and unfriendly to audiences. No one like spam email, and spamming will block the development of email marketing. So sending opt-in emails instead of spamming is the best way of doing marketing.
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