Cheap Postcards that Work Well in Marketing: 5 Steps
Yes, cheap postcards can work well in marketing. In fact, they can actually be totally amazing if you know the right tricks to make them so effective at selling. Luckily for you, this guide will teach you how to do this for your own postcards. It is not that easy, and it will require some effort, but it is possible to make your cheap postcards work wonderfully with the right elements at its side. So make sure you read through the lists of steps below thoroughly.
1. Getting the title that hooks – To make a cheap postcard sell well, you must “de-emphasize” the weak materials, and make people concentrate on your marketing message. One of the ways to do this is to get or compose a title that “hooks”.
What this means is that the title should not merely describe what the postcard has, or spout the typical kinds of slogans. No, these techniques are just too common and too ineffective already. What you need is a hook title that has the right keywords that make people interested to read more. By promising people that they will “discover” something or they will receive something “for free”, you can peak their interest and get them grabbing those marketing posters.
This hooks the readers and gets them lured in for your marketing message. All that it will take really is some wise selection of attractive keywords and of course the right kind of large clean headlines that you can do in your postcards.
2. Using high quality but free images – The higher the quality of your images, the better they will look. For cheap postcards, this is equally important as the images are the only ones that can add the visual appeal that these prints will no doubt need. So try to get at least images that are at 300 dpi, or if possible have dimensions larger than 1000 by 10000 pixels that can be scaled down. This gives cleaner and clearer images that make for appealing postcards.
3. Making sleek content with sleek fonts – For your text, you can mask the cheapness of the materials by using better sleeker fonts. Sleeker web 2.0 fonts should help people think that the postcards are fresh new and professional just because of the trendy looking appearance of the text. So even though the paper and inks might be cheap, the font should carry some of the creativity and pizzazz that can compensate for it.
4. Making the postcard look more trustworthy – Another way to make those cheap posters more effective is to make them look trustworthy. This is done by just loading the business card with small text that contains all the author and company credentials. By displaying all the key awards and certifications, you can earn the trust of readers and hopefully gain a better advantage than other postcards that are just plain old empty with authority.
5. Better responses through better methods – Finally, you can help your cheap postcards get more responses by actually adding better and more response methods. Instead of just a telephone number or a mail in order postcard, you might want to add more modern response avenues.
From emails, official websites and social networking pages and accounts, all these will contribute to more methods of responses from audiences. The more of these you have in your marketing postcards, the more chances of responses you will get. So add all the possible contact information for your marketing campaign.
If you can just follow all these, you should get the best cost effective postcards that still work well in marketing easily. So review and study all these. Good Luck!
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