Ostensibly stylish Boutique Hotels
Boutique hotel got its commercialized form with The Blake’s designed by celebrity Anouska Hempel in South Kensington Street in 1980s and she became more popular and publicized than Anouska as an actress. This hotel contained 50 rooms, some of them as small as broom cupboards, a cool bar with the price as high as could be expected in this over inflated city. And if you had been a rock star or an actor you would have surely stayed in this hotel.
During this period, Tom Wolfe had also written a small essay in his rolling stone magazine titled “Funky Chic”. This piece surpassed its predecessor, “Radical Chic”, which satirizes New York’s uber-liberal elite as it amused Black Panthers in the Bernstein’s palatial home, but in a way it deciphered a new important and lasting phenomenon. “Funky chic” spread like a wild fire just from Chelsea’s Club Dell Arethusa via Paris to California Troubadour. Similarly, trendy funky chic so called Boutique hotels spread from America’s West Coast at LA’s Mondrian and Morgans in New York. These hotels are prodigy of the land of America, but got quipped into the royal land of London too. Their popularity among visitors since 80s has been swinging tremendously and is the visage of tourism industry London.
Hotel moves at a pace to suit the needs of every individual guest, a place which is an embodiment of a “lifestyle hotel”, but takes it a step further. While other hotels might provide areas for stress relief and relaxation, many of these boutique hotels take it further into complete entirety. The word peace oasis can very well be applied to these hotels. Myhotel falls very much in this category which according to its General Manager Christopher Oates virtually means ‘mine’ but for each tourist means ‘yours’. The next to follow is The Bloomsbury Hotel which has created its own niche from the glazing Berners Street.
From there on, spring of Boutique hotels emerged becoming both local and tourist’s favorites. These hotels are deciphered as a lifestyle to give it seemingly a catch and produce the best in services and overall atmosphere. It is a sum of all the ethereal services and facilities that makes a stay outstanding. When used in the context of the atmosphere, it constitutes ambience, décor, and personalized and intimate services including professional care and calling guests by names and greeting them with handshakes and hugs.
Boutique hotels means style, trendy and chicly and these hotels in London amusingly cater to the same mixing conventional style with modern trend.
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