How What You Do on Twitter Could Negatively Affect You
Marketing through social media has become a part of the promotion strategies of many companies. The marketing and promotion done on Twitter and Facebook revolves around billions of dollars directly or indirectly. Twitter marketing is no way different to other type of marketing. But few mistakes that they do in the social media marketing can affect the reputation and the hard work they have done in the past to create them.
One of the common mistakes that new Twitter marketers do is they tweet a lot about their products and company in a single direction unmindful of the followers. People who follow you will be interested about your tweets that are about your products but if you go overboard then it might backfire. You should not blindly state the benefits for your products but in what way your products will be helpful for the users , and the message should be a one-liner and should be short and crispy. You should treat the followers in the same way as how you would love to be treated and your tweets should express that.
Twitter or Facebook is not a place for you just to promote your products it is a place where people can communicate and connect with their friends and family. When a twitter user logs in to her account no one will like some boring tweets that is one-dimensional. Everyone will like the tweets that are interesting and brings some light hearted moments to them. When you tweet you should keep this in your mind. The tweets that you send even though they speak of the same topic they should have variation that makes the people interesting to take glance. On the other hand if the tweets are dry there is a high risk of loosing many of your followers.
If you are going to depend on twitter for your business promotion then you have to make sure that the people who follow you are the targeted audience. Inorder to get the target audience you should make sure that the tweets that you send should make sense to the followers and the readers. When a potential follower comes to your twitter profile he/she should feel the content to be interesting and some thing relevant . So before you start to increase the follower count you have to make sure that the profile contains the information to attract the followers when they see them.
You can use the twitter and other social networking sites account effectively for your business promotion and it will do loads of good to you and your organisation but only if you use it effectively.
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