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Christian Louboutin is just as solicitous of his less famous customers. At a recent personal appearance at Saks Fifth Avenue in New York City, he canceled his flight back to Paris in order to spend another two hours signing shoes. For a woman who confessed that she was “just a housewife,” Christian Louboutin signed the sole, . A blushing bride asked him to sign her wedding shoes, and he grabbed a blue pen and wrote,
According to Saks’ fashion director’ Michaeln christian louboutin black pumps Fink, Christian Louboutin’s shoes–which retail on average for $800–are one of the store’s top-selling brands. “It’s the mystique of the extremely sexy pump,” says Fink. “And, of course, the subtle branding of the red sole really helps.”
More than a cunning marketing concept, the red sole was a happy accident. While working on a prototype in his studio in his early designing days, Christian Louboutin searched for a way to match the shoe to a colorful sketch. “Something was missing, and I couldn’t figure it out,” he remembers. “Then I realized that the black sole of the shoe was too dark.” So he grabbed a bottle of red nail polish from an assistant who was doing her nails nearby and painted the soles. “It didn’t take me long to learn from my customers that the red soles were very popular with men,” Christian Louboutin says, laughing. “This red sole was a bit of a green light.”
While women have always been his predominant inspiration, Christian Louboutin, a landscape and garden fanatic, often looks to nature for ideas. Starting out, he tried covering his shoes in fish scales. Another, more successful idea was embedding hydrangea petals in a clear silicone heel. He even tapped into the recycling trend with his “trash” shoes, which incorporated old métro tickets and café receipts in the heels. “He looks at cheap christian louboutin uk everything,” says his close friend Diane von Furstenberg. “His shoes are like sculptures, objects, jewels.” But Christian Louboutin knows that women’s most desired treasures are the ones they can wear.