Rfid Applications Are Still The Early Stages But The Tipping Point Has Arrived
AMRResearch analysts JohnFontanella recently claimed that RFID applications are now quietly arrived in the past few years, industry watchers have been eagerly looking forward to the tipping point.
Fundamental point of view, Fontanella said the mandatory labeling requirements because Wal-Mart failed in the past few years, RFID applications to achieve the desired level of public, RFID vendors are forced to explore other potential of this technology application. “When the industry realized that Wal-Mart RFID RFID market can not be detonated when the market began to have emerged a number of innovative RFID applications” Fontanella explains, “RFID manufacturers started to seek new market opportunities.”
Result, we see the RFID industry has begun to be applied in many, and this trend intensified. Fontanella last month MicrosoftRFIDSolutionDays see this phenomenon. “I saw about 300 technology vendors and end users to discuss their projects, products and services, it is obvious that we can see that this industry has been away from dependence on Wal-Mart began to other direction.
On RFID applications, it is now is its tipping point
Although Wal-Mart’s RFID industry as a whole in terms of the application is disappointing in some ways it even damage to the industry; however, the fundamental point of view the situation from the industry more profitable . Now RFID vendors can provide for multiple industries myriad of solutions, not just an application, dependent on one or several companies of the requirements of survival (such as Wal-Mart, Target, and BestBuy, etc.). “As the manufacturer, if Wal-Mart alone, not if the other one million kinds of applications in different sectors” Fontanella said. “I think the RFID market is now broader, healthier, more diverse.”
In the past few years, Alien, AveryDennison, ODINtechnologies, Xterprise, OATSystems and ThingMagic is closely related with the Wal-Mart. Now, the application of these companies announced the project has nothing to do with the retail supply chain.
Signs that the retail supply chain RFID applications seem to have reached a dead angle. However, the second half of last year, retailers began to force the Metro and Sam’s Club of RFID labeling requirements, and lists the penalties associated regulations, the retail industry seems to re-emergence of RFID applications.
It is worth noting, Fontanella’s optimism does not mean the entire industry on this smooth; even if the worst has passed, vendors should speed up development, find new growth point, Fontanella said. “Now is not it time to sit down and enjoy the results,” he said, “We are still in the very early stages of applications, most manufacturers have recognized this and ready to move forward to accelerate.”
Well, since RFID industry’s tipping point has arrived, then 2008,2009 and so the next few years is not able to see the investment in RFID applications and rapid growth? Not the case, Fontanella, at least not presented “hockey” type growth, tipping point actually is the application development and the realization that we will see stable development of RFID technology, RFID applications will be involved in every corner of the enterprise.
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