The Role of HR Department
There is no end for sports. This is not only Adidas slogan in the world, but also is one aspect of our enterprise culture. The second aspect is staff diversity. Staff of Adidas is not only from different industries, but also from different countries and regions. We should make people ignore Adidas’ nationality. It not only belongs to Germany, but it is an international enterprise. Fair competition with team spirit is the third aspect. Adidas staff is promoted via one’s own performance to confirm one’s own competence and dedication.
Business culture should by specified. The words “business culture is too imaginary in not a few of directors’ eyes, so it shouldn’t be only used orally, and business culture should be specified actions, consequently, make staff could touch and feel that business culture is embodied in their working atmosphere.
What Adidas people did more than 50 years is to help athletes. Let them perform better, and get better images. “Exercise” has already connected enterprise stuff and all sports lovers together. When I walked into Adidas company, I could deeply feel athletic atmosphere here. Employees are all in Adidas sportswear at work, and bright colored modern office surroundings are ornamented with photos of world first-rate sports stars sponsored by Adidas. All company staff, however busy, will participate in the activity of “Adidas sports night” energetically on Thursdays to enjoy delight in sports.
There are six Adidas values, believable, inspiring, creative, conscientious, sincere and experienced. This is the concrete embodiment of our corporate culture also every employee’s work rules. In order to make all staff thoroughly understand the meanings of these six values, we specially invited famous Adidas Bear Shoes training company to organize a serious of training activities with themes of enterprise culture and company values. Trough playing games, employees could taste the quintessence of business culture, besides personnel resource department also formulated “Keep It Alive” Plan, making business culture live in employees’ hearts.
What role dose HR department play in practicing business culture? Being like a driver, HR department only plays an improving role for business culture, and the real implementation is relied on each department’s cooperation. Therefore, advanced management’s attention is pretty significant if charisma of business culture is truly embodied in business.
“To establish a good enterprise culture” is one of the three major goals of Adidas Company in China. In order to achieve this goal HR department Formulated Adidas China human resource strategy. Company’s HR strategy is not only formulated by HR department, but also the joint participation of the chairman, different departments’ chief inspectors and world famous human resource company, combined with Adidas enterprise culture and business goal in China, which fully embodies the spirit of Adidas enterprise culture and values.
Adidas business culture’s spirit of fair competition and honest credence is fully embodied by its payment system. Staff’s salary and their performance are linked together, with the dominant idea of our payment system “Pay for Performance”, besides, our payment system implements principle of “fair and transparent”. Because the topic of compensation is very sensitive in any enterprise, we don’t expect our employees to be suspicious with each other, and cause bad environment in company. Our purpose is to let employees know that everybody in the company has good opportunity for advancement, and encourage them to get better self development. Empoyees are very welcome this system, thus a “fair competition environment” is imperceptibly shaped in the enterprise.
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