Soymilk Future Trends: Nutrition, Intelligent, Good Cleaning
21, the Chinese Household Electrical Appliances Association released the “2009 Soymilk Industry Development Report “, to guide producers concerned about consumer demand, research and development to better meet the consumer market a new product, leading consumer-focused products of major value, rational consumption, health spending, while leading to potential investors understand the industry basic situation, looking into the industry’s products and market opportunities.
According to the Consumer Electronics Association estimated that soybean milk market in 2009 is still in rapid development stage, not including the rural market and the online shopping market, sales in 2009, soybean milk market has reached 2 million urban units, retail sales of nearly 9.0 billion market.
Soymilk stage of rapid development and high brand focus
From the world’s first fully automatic soybean milk Yang was born in 1994 in nine start, soybean milk industry has been in cultivation and import of the market until 2007, the soybean milk into the period of rapid development, especially after the events of 2008, milk , soybean milk market volume was 108% of the explosive growth, while in 2009, because of technical diversification, soybean milk machine market, competition, sales growth has dropped to 46%, Chinese appliance association says that although growth has slowed in 2009 , it is still rapid development stage.
The PRC, according to the statistics, in 2009, soybean milk to 126 the number of retail brands, nearly three years compound annual growth rate over 10%. In market share, data provided by the PRC, in 2009, soybean milk retail market concentration is very high, mainly 9 Yang U.S. occupation of the two brands, the two together accounting for more than 90% market share, the other 124 Brand total less than 10% market share. It is noteworthy that a number of new brands such as DF-entry, Supor , OAK, backgammon, Lake and so the market has grown rapidly.
Soymilk highest proportion appliance shops selling the fastest growing online shopping
Online shopping more and more attention in recent years before, online shopping has become a very important urban population way to shop, online shopping channels, more and more manufacturers and channels of business are recognized, States United States , Suning and other large home appliance chain also opened a online shopping mall to meet consumer demand are used to online shopping.
Retail monitoring data according to the PRC, in 2009, soybean milk machine, primarily through the channels appliance shops Sell , Accounting for 63% of sales, followed by supermarkets, accounting for 26%. According to China Association of home appliance industry know, there are some other channels also sell a certain percentage of soybean milk products, such as online shopping, TV Shopping, buy, among which the fastest growing online shopping channels.
Convenient choice for consumers to buy soybean milk, health, health According to Ipsos
10 cities nationwide survey, 48% of 2009 urban households already have Soymilk, but this figure is far lower than Rice cooker And appliance products, 91% and 74%. But in the next six months plan to buy up to 21% the proportion of soybean milk machine, far higher than other kitchen Small appliances Products. Survey shows that the main reason to buy Soymilk Soymilk myself soy milk is convenient, clean, healthy, fresh and so on. Soymilk functions in consumer expectations, consumer demand mainly and easy to clean, low noise, Energy Speed, multi-functionality. Meanwhile, consumers are concerned about the quality of soybean milk products to make soy milk, such as round and rich nutrition, taste better and so on.
Future trends: Nutrition, intelligence, good cleaning
“Report” that, with the mature consumer market, soybean milk machine industry technology trends showing a nutrition, intelligence, and good cleaning of the trend. In the aspect of nutrition, including the lower residue rates, narrowing the abrasive grain to increase the absorbability; the intelligent side, by controlling the grinding time and heating temperature of the match, improve the nutrition and taste of soy milk; in a good cleaning, that improved liner material and shape design, increasing the availability of clean nature.
I am an expert from China Products, usually analyzes all kind of industries situation, such as proportional control valves , sanitary ball valves.
Processing your request, Please wait....
