Liquor Consumption Tax Will Raise Prices Yet Sichuan Liquor
” Spirit Excise tax price approved management practices “may be released at the end, the tax base may change
White Wine Will face a new round of industry or Prices Storm. Yesterday, the liquor industry executives said, the state enacted the Inland Revenue Department will soon promulgate a new “liquor excise tax price approved management measures,” and there may be issued around June 23, implemented early next month. This policy means that, as the tax base will be prompted to change the amount of liquor tax increase, a new round of liquor industry trend or is about to set off price increases. However, the National Liquor reporters an important production base of Sichuan, many white corporate executives, the industry’s fundamental to a low-key response to price hikes for the time being uncertain, everything has to be adjusted market trends.
Liquor consumption tax would increase business
A large liquor company executives said, the State Administration of Taxation’s “liquor excise tax price approved by management” has been completed, may be issued around June 23 and implemented in early July. “20% ad valorem tax rate has not changed, but the charge for the liquor tax base has changed, the project increased the tax, liquor tax turned over the corresponding double compared with the previous.”
Shuijingfang high official told reporters that the possibility of significant implementation of this policy, just some time ago, the relevant state departments have also devoted to research their company, that is to tax matters.
According to media reports, our country on the liquor industry, the tax is levied excise tax, liquor excise tax price, including the ad valorem tax rate of 20% and 0.5 yuan / kg from the amount of tax. Large liquor company will set up their own Sell Company, product and sales companies into the company ex-factory price ex-factory price in two ways. First low-priced products sold to marketing companies and then sell the company at a higher price to dealers, businesses sold to marketing companies at low prices when the tax returns, resulting in high prices when sold to a dealer to avoid relatively high taxes.
Related liquor company executives said that the introduction of new liquor excise tax price of new programs, mainly due to the economic crisis, the state tax pressure relatively large, in order to avoid taxes down, by adjusting the consumption tax to increase revenue sources. This adjustment is likely to liquor companies from marketing companies in the sales price to tax, cheap liquor sold to marketing companies in business and then sold to dealers at high prices will be strictly monitoring the situation. Although there is no change in tax rates, but once the foundation excise tax price increase, companies need to pay more tax on the.
Market rumors after another wave of price hikes
Consumption tax increase in the outgoing message before the news of price increases had fired very hot. In Baidu, type “Liquor + prices +2009-” the key word, as many as 1,000 people a news page. Earlier this month, media reports of the South, 53 degrees Flying Maotai Price from the current 698 yuan / bottle adjusted to 778 yuan / bottle. Industry analysts believe that the economic situation in the second half of the expected rebound, the initial price drop affected by the crisis occurred in the liquor had revived the prices impulses.
Guangdong province, said many dealers, there getting goods from a wholesaler, Moutai series of wine bottle wholesale price has increased by 20 yuan. In addition, Wuliangye Slightly increased the price, a corresponding price increase trend spread to other regions.
Sichuan liquor giant steps for the time being uncertain prices
However, the national liquor production and consumption of the main battlefield of Sichuan, the market reaction is not clear. Chengdu Wangfujing supermarket counters stocked with liquor Wuliangye spring, Feng Gu, Luzhou and other low-end liquor. Sales staff told reporters that the price of liquor in general this year has not changed, while the sales situation is worse than last half. If the gains, he worried that sales would be even worse. Wangfujing high liquor sales counter said, Maotai, Wuliangye and other valuable wine did not change any price.
Shuijingfang Corporation Deputy General Manager Xu Yong told reporters after the listing in 2000, Shuijingfang every year according to market changes and company needs some price adjustment. However, “at least in me, the company has not yet heard the news of price adjustment immediately.” Xu Yong said the company’s major restructuring this year, hoping to occupy the low high school market, and focus on building low-end of the “GSK” brand . Although there are some changes in the market, but price adjustment is not only sales, but also to the corporate level issues. Will continue to focus on changes in the market and then decide whether to make adjustments.
Luzhou a seller also said that although currently there are rumors of price increases, but so far no clear message.
An understanding of liquor market Marketing Experts said that if prices, also look at the major wine giant action. For example, Maotai raise the possibility of a large number of ex-factory price, the possibility of Wuliangye smaller. Wuliangye is Strong, face Luzhou, Shuijingfang brands such as competition, market competition more fierce, if Wuliangye price increases, these brands will follow the price increase, the market acceptability is hard to say; and Maotai as Maotai , with the category of competitors is relatively less. Tu Jin Jun
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