Four Steps To Power Article Marketing
It is easy to forget with all of the different SEO techniques that get thrown around that article marketing has been there from the beginning and has really stood the test of time, whereas many other techniques have or are on the verge of losing their effectiveness.
Personally, I believe that article marketing should be at the heart of any SEO or marketing campaign. What is more, the benefits can be pretty staggering if you follow a handful of steps to make sure that you get the maximum benefit from your efforts and your content.
Step 1) Go to the Google Keyword Research Tool and find some high-traffic, low-competition keywords that describe what you want to write about. I usually advocate the use of keyword research sparingly in my articles due to the fact that many writers are prone to keyword stuff their content. If you use keywords, proofread your sales copy to make sure that your copy doesn’t suffer because of it. Publish this article on your site.
Step 2) Write another article using the same or similar keywords. Make sure that this article reads well and is informative and helpful just like the first. This article will be syndicated to the top five article directories of your choice. The resource box for these articles will have links that point to two places. The first one will point to your home-page and the second one will point to the URL of your original article. This technique will begin building some quality deep-linking energy to your site.
Step 3) Now we want to get all of these articles indexed and there is really only one way to get this done quickly and efficiently. I know what you’re thinking.”submit it to Google”..right? Wrong. Social bookmark both articles. Social bookmarking is the fastest ways to get content indexed being that search engines constantly search social sites looking for leads to new content. Social bookmark these articles and they will get indexed with no problems.
Step 4) Write a third article. This, of course, will also be a quality article. This article is going to be sent out in a blast, meaning, it is going to be submitted to as many article directories as possible. Usually, it is wise to do this using some type of automation such as Article Marketing Robot or something equivalent. At this point, you want to build on your previous efforts and link from your resource box with one link pointing to the first article on your site and one link pointing to your second article that was submitted to a top article directory.
Article marketing on its own can be powerful, but leveraging its potential can increase the effectiveness of your efforts several fold. This technique will get some serious link juice flowing to your content and results are sure to follow.
Source: Four Steps To Power Article Marketing | TheBitBot SEO Services Review
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