6 Huge Benefits of Having a Mobile Website
Mobile websites are increasing dramatically in popularity. With the rapid rise in smartphone usage, mobile websites are a must for any company wanting to stay in the information loop. Without a mobile site, a company is losing a significant audience. That translates into poor or lackluster growth. Companies wanting to stay on the cutting edge will design a mobile website that is both aesthetically pleasing and functional.
In fact, with a properly designed mobile website, there are several benefits your company will realize.
1) Becoming part of a rapidly growing market. Cellular phones are smart and getting smarter. The number of internet capable phones is growing by leaps and bounds. In fact, there are nearly 73 million smart phones in the United States alone, according to comScore.
2) Brand visibility increases with a well-designed mobile website. It puts your company’s brand in front of consumers on their terms and their time. While companies spend on pay-per-click campaigns to drive traffic to their full websites, smartphone users can “jump” the gap.
3) Staying ahead of the competition is yet another benefit. The number of mobile sites is growing so rapidly, that analysts predict mobile sites will get more traffic than desktop sites by the year 2014, a study by Morgan Stanley concludes.
4) Mobile websites blaze the trail. Because mobile websites can be viewed on the go, smartphone users see companies with properly designed mobile website as ahead of the curve. In fact, a mobile website can lead to desktop traffic as users switch from mobile to full sites to get the “whole picture”. Companies with mobile websites are instantly believed to be farsighted and expansive.
5) Companies with mobile websites see a rise in repeat visits. Mobile users want information on-demand. Smartphones give them that instant gratification. But companies without a mobile website are forgoing that particular customer pool to their detriment. With a mobile website, users can find up to 6 times the information they can find on a full website. In fact, a survey by Harris Interactive found that mobile users prefer a good user experience and functionality to pure aesthetics.
6) Mobile websites increase traffic. Adding a mobile site to your web presences come with a substantial rise in visitors. Research shows that adding a mobile site increases traffic to a company’s internet presence by 13 percent, according to Nielsen.
With a well-designed mobile website at your disposal, your company can be present in the hands of anyone holding a smartphone. A good mobile site will be optimized for all smartphones, automatically syncs with your regular website, have free Mobile analytics and be WordPress friendly. It will also have an SMS feature to send your business information.
For more information on mobile websites. Please visit www.dudamobile.com.
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