The Secrets of Scents
The world of perfumes is one of the most mysteries kinds. There are more hush words floating around that a Sherlock Homes novel. So much so that saying perfume industry is pillared on secrecy wont be an over statement.
The biggest secret for all perfumes is its formulation itself. There is no legal do & dos for a perfume formula.Cheap Perfumes Anybody can mix a bunch of ingredients and come up with a perfume of his own. So the ones who have got a secret in place have to carefully guard it.
Another secret of the perfume industry is that the label on the bottle in most cases is not that of the manufacturer. The big names try to deny it and even come up with fancy stories of how they went about developing their latest perfumes but it’s an open secret as to who did it. The people who attach their names to the perfume are not the ones who invent it. This applies even more so for celebrity perfumes. Everybody knows that J Lo or Beyonce or Liz Taylor or Paris Hilton, didn’t go around making their perfumes. In fact, one cant even be sure whether they use it themselves. What this means is that when you buy a scent by you are purchasing a product they agreed to endorse. So don’t be too overawed by a celebrity on the label.
So the biggest challenge for perfume brands is to protect the formulas of their label.One way that they have gone about doing it is making the perfumes incredibly complicated. Add so much to the composition that no one can figure out the exact proportions. Its not a new technique, the same approach was taken with perfumes like Chanel No. 5, Youth Dew, and Evening in Paris, in that they used dozens of ingredients in precise proportions. Even if you could figure out what most of the ingredients you could spend a lifetime in the lab experimenting to get the proper balance.
This and many such smart tactics doesn’t restrict the copycats to do their job.The fake perfume market works on one and only governing principal i.e. pricing. They know if they make 70 – 75% of the original and sell it at 50% cost they will find enough buyers. Obviously, their target audience is not the enthusiasts who will be able to tell the copy from the original. They go after casual users who have heard a brand name, like the thrill of using it and are not much aware of what the real thing smells like.
To summarize, the perfume industry has been living on secrecy for centuries and will continue to do so, while the copycats will also continue to find a way of earning their living in the market.
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