[industry Observers] To Speed Up The Commercialization Of Digital Cable Tv Pace
Three years ago, China Cable television Digital voices of doubt in the many obstacles and difficult start. Three years later, the overall conversion of digital cable TV in China breakthrough has been entered from the pilot cities to the country and implemented throughout the stage.
The first to complete the overall conversion of digital cable TV, Qingdao, Hangzhou, Shenzhen, Dalian and other cities and Guangxi, Guangdong, Shandong and Shanxi provinces, how the cable digital platform, multi-service as soon as possible Business Operations and ultimately profitability, is that they now face the latest challenges and thinking up new issues.
Many business challenges of business operations
Digital cable technology is not a simple upgrade, but a profound industry change Leather . Film and Television Technology Division Wang Xiaojie Pointed out that digital cable is not an end but to the digital cable network, development of multi-business, real broadband cable network to play advantage and the advantage of universal access to millions of households.
Two-way, interactive, multi-function, multi-service, deployed by the Chinese Government for the digital cable TV in the “during” the direction of development. Currently, digital cable TV multi-function business in the pilot cities have been carried out, video on demand, pay channels and localization Electronic Government, E-commerce Etc. Service Is gradually pushed.
2003 year began with cable TV digital conversion of Qingdao City, is the cable TV network into a multi-functional, Multimedia Information dissemination platform, Television Into a family of multimedia information terminals and service tools.
Qingdao TV now available, Communication , Computer networking, information services, business, entertainment and smart home business seven categories. By Qingdao Cable Digital TV Network, viewers can watch digital (HD) TV, pay TV and video on demand, can achieve video visual dialogue, video conferencing, TV SMS, MMS and other communications class television service, you can access broadband Internet, can query the various types of service information, can be achieved Bank Contributions and TV shopping business Consumption Allows for television stand-alone, together Online games Opera or karaoke OK, also allows digital TV to become Home Appliances Intelligent gateway control and the achievement of community, family Security .
Qingdao Radio and TV SUN Zhao-hui, Deputy Secretary Table Said, Qingdao launched full-service capabilities of digital television broadcasting out of the scope of the original business, core competencies positioned to provide localized information and content, based on user demand ultimate goal. She believes that web-based integrated digital cable television needs of cross-sectoral cooperation, Package Including R & D cooperation in the cooperation and co-operation.
In Hangzhou, to carry out more value-added services have become the top priority after the digital television conversion. Digital TV is based in Hangzhou Interactive TV The development of value-added as a breakthrough of digital multi-service, to build the future digital home and digital commerce platform.
Hangzhou, a city building digital TV information service platform, set of public and commercial operation of a body, for providing the sun and other public welfare services, government, and the joint local manufacturers and businessmen, medical, shopping, community services made to form commercial media Cloth Platform. For example, the user only about 5 dollars monthly fee to access medical appointments and other convenience services.
Digital home entertainment platform, Hangzhou digital TV efforts to achieve video and audio, communications, entertainment, Education And other network applications. For example, the construction of user requirements IT V interactive entertainment platform that provides a family magazine, quiz auction, TV cards, Animation World, partial to other kinds of products, developed nearly 80 variety of video games, and 3-month free trial.
Hangzhou Hua Li Yi Qing number of Deputy General Manager that the scale is smooth Hangzhou Digital Cable TV value-added and more a prerequisite for business. She said, “In the interactive digital television platform, the scale must be more than 100,000 users, it can really form a business operations model, which is the key.”
Triple play in the competitive environment
With the terrestrial digital television standard to be issued by the State, the imminent opening of direct broadcast satellite platform, cable digital TV will be faced with terrestrial digital TV, satellite digital TV, and IPTV , Mobile TV , Buildings and other emerging digital media, television competition. The complexity of triple play in the future competitive environment behind. Slow-start cable digital television, we must accelerate the pace of commercialization.
I am an expert from China Quality Dress, usually analyzes all kind of industries situation, such as hand crank dynamo flashlight , sure fire flashlights.
Processing your request, Please wait....
