By the microwave oven to completely raw material prices rose – raw materials, mi

Raw material prices, microwave ovens may be another price rise after following the air-conditioning appliance. Microwave giant Glanz said rising raw material to the business has enormous commercial pressure. If the raw materials continue rising trend in the near future electronic oven does not rule out the possibility of general price increases. Currently, Galanz function has stopped the production of a single low-end models, while the "Push to Talk," "crystal titanium" high intelligence, high-cost model is also accelerating the introduction of cheap low-end machines delisting.

Microwave oven microwave oven prices Anchaoyongdong Gome's shelves in that originally hoisted the "promotional price", "discount products" and other marks have been mostly removed. Gome stores in the official told a reporter, Galanz larger the scale of the enterprise's ability to fight rising costs and strong, the current prices of most types while not, but Glanz has suspended the supply of some special models .

Suning a sales charge of personnel, told reporters that the price of microwave ovens as the formation of not air-conditioned complex. As a professional in the China market only Galanz microwave oven manufacturers, Galanz a market share in China has exceeded Liu Cheng, so the price Galanz move will directly affect the market price.

According to reports, microwave ovens this year some of the major raw material prices have risen there. As the main raw materials of special steel microwave oven, price, and in the past up 19% over the same period, copper, plastic and other raw materials prices rising. Coupled with the recent Chinese steel mills and iron ore between the international mining giant contract price negotiations are still unsuccessful, while further expanding the domestic demand for iron ore, lead to the upstream supply of raw materials, household appliances tight.

The past 5 years, the price of microwave ovens have been on the decline, but this year the pressure forced the upstream raw materials rose, while prices have made consumers aware of the air-conditioning appliances is not the "only or do not rise" the goods, the price of microwave ovens gradually clear upward trend.

Galanz full weakening "up" potential Galanz spokesman said that relative to the stores, product manufacturers more reluctant to price increases. After all, the current market environment, consumer sensitivity to price any business are not lightly made.

It is understood that at this stage just made some structural Galanz microwave oven prices, on the part of the adjusted price of high-grade microwave oven. As a "world first" in the microwave oven business, Galanz do not want the pressure of increased costs passed on to consumers, so a series of positive transformation and reform process, as developed in the United States "Sanmeizhenhuo" light Push to talk technology for a series of wave stove, by raising the cost of products to alleviate market pressures caused by rising prices of raw materials.

"But we will not, as some brands did, cutting corners to cope with raw material prices. Deal with rising raw materials, we first make use of its global scale of the first, and then use R & D to reduce upward pressure on raw materials." Grand Shi Group spokesman said.

Microwave oven prices a foregone conclusion?

Despite the efforts of enterprises in the non-stop, microwave rising trend seems to be more clear. Experts advise consumers, microwave oven prices see big end, the party can act as rational choice; but do not take any cheap, buy the product after bad manufacturers cut corners.

Store who asked not to be named, told the reporter, as with the factory pre-specified price has been entered into a supply contract, these days the sales price of microwave ovens will not be much change. Marketplace vendors at this stage is mostly stored in the inventory of goods, once these Zhunhuo clearing, new microwave oven market price is likely to continue the momentum of rise. However, after the stock sale is completed, if they would go into new goods, it should be in accordance with the price adjustment notice on the procurement of the new price, and then after the inevitable purchase home appliances retailer selling price will result in direct increases terminal.

Galanz press statement also told reporters that because of special steel prices soaring, so that the average cost of production of microwave ovens each rose more than 5%, has eaten the product profits, or even the cost has been higher than the selling price.

Industry experts believe that steel, oil and other non-renewable resource increasingly scarce, home appliances raw material prices trend is irreversible. For the consumer, should quickly discard the appliance "only or not up" misconceptions, spotted an opportunity that can act. Although the upward pressure will not cause a material impact on life, but the time to buy in cheap, why not wait for the prices and we have to buy it?
[Key words]:
Raw materials
 
Microwave ovens

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