Do Not Make A Sound Industrial Chain Dairy Juice Followed The Steps
Background 1
Last year in July, the first Nongfushangquan added dimension in the Chinese market C lemon drink?? Soluble C100; 12 months, Wahaha launched HELLO-C; In March, the Commerce Department rejected a wholly-owned Coca-Cola to buy Huiyuan, the Huiyuan launched New low concentration of lemon me … … Some analysts believe that there will be more companies entering the market to compete with lemon juice.
Soluble C100, lemon me, HELLO-C
Soluble C100, lemon me, HELLO-C
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Background 2
March 18, Ministry of Commerce announced formally rejected Coca-Cola’s acquisition of China Huiyuan Juice Group Limited,. After Huiyuan adjust strategy, halted since September last year launched a new fruit juice bases upstream projects, will shift to new product development and marketing.
“Coca-Cola acquire Huiyuan is not wholly” Worries raised
Background 3
The beginning of the end of this year, business in Wuhan, quality supervision departments found in the joint follow-city restaurant in a stunning fresh fruit juice industry there is a “hidden rules”?? Most of fresh fruit juice is actually more than ten kinds of additives Duiru and concocted a “hybrid product.” According to a consumer that their juice when squeezed 300ML Apple needs to 5-7 in these restaurants, add the appropriate additives, can be prepared an apple out of 34 apple juice bar, a watermelon can be produced more than 20 bar watermelon juice. Juice by blending fresh fruit juice cost partner has become a profit model, and fresh juices in the hotel industry rapidly became popular. In order to make huge profits, many hotel services are contracted out fresh fruit juice, at Wuhan, has many brands, such as berry fragrance (Wuhan Yi paste food companies), fruits and vegetables to love, to assume the major world Ji Xinglong part of the hotel juice outsourcing market. At present, the Wuhan City Catering Industry Association is drafting “freshly squeezed fruit juice”, and “reconcile the juice is squeezed,” the local standards.
Lemon juice beverage market this summer led
Juice
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HC Analysis: In China, there has always been on the difficulty in selling fruits and fruit juice consumption is low, the contradiction between the broad market prospects. In the increasingly fierce competition in the juice drink market, more and more enterprises realize the importance of upstream raw materials, China Shanghai Shanghai Securities food analyst Liu analysis, said: “For the future king in the fruit juice industry, there must be sufficient to protect the raw materials . “upstream fruit processing bases require a large investment, there is a cycle, only a handful of Huiyuan and other upstream companies have their own raw material base (plant), most enterprises have to rely on procurement of puree. The past six months Huiyuan nearly 2 billion investment made, known as a fruit juice may be opportunities for industrial restructuring and upgrading of the upstream base halt construction work will inevitably affect China’s fruit juice industry, supplies of raw materials and the whole fruit juice drinks industry development.
Fruit juice drinks market, competition, and the upstream development is no corresponding docking, the crisis will spur a juice raw, and then the same as the dairy industry, fruit drinks lead to the development of a crisis, be exposed industries “hidden rules”? The author doubts this consult the relevant experts. Experts said that fruit juice and milk safety attributes, consumers respond to their demands and are also different. Of course, if the same interests there is a deformed chain, will hurt the industry. There may be some problems, but not as big as the dairy industry as the crisis triggered. Another expert said: In fact, the great development of the so-called fruit juice is only a few giants in the development of a real fruit juice to add the original, more or imitation (that is, by essence, stabilizer deployment), but the percentage of packaging content label marked as They only pursue “the concept of” content issue is a big loophole! Soluble solids as a replacement, this had to rely on industry self-regulation.
On the fruit juice manufacturers are also in production as fresh fruit juice industry “hidden rules” as there “trick”, the expert did not deny that, saying there may be some small businesses will be the existence of such problems. From the consumer point of view, add juice flavor will become sterilized at high temperatures, or even add flavor to drink, and then add the juice of the process are relatively strict, small business is difficult to grasp.
“Orange, oranges, orange juice and juice drinks in the determination of” the provisions of juice content is based on potassium, phosphorus and nitrogen, L-proline, total D-isocitrate, total flavonoids The measured values of the six component value and the ratio of their standard reasonable amendments, multiplied by the corresponding correction weights, obtained by adding one by one. Background information in the above-mentioned restaurant in Wuhan Chamber of fresh fruit juice into account the cost of outsourcing will do it for fruit juice producers do, whether there is chaos because of added cost, juice content fabled situation? This should be of concern to regulatory authorities.
Currently, many enterprises have seen the low concentration of fruit juice market, enormous profits, have access to low concentration of the market, and some have predicted will be a new round of “lemon hot.” But the HC network of experts believe that the current overall low concentration of fruit juice drinks market, low barriers to entry may be a “hot”, but like the “fever”, as overheating will have a rest after the adjustment, raise the threshold is more important. The experts also put forward some suggestions how to improve the threshold: for example the implementation of “a juice” logo or certification, or a registration. In addition, the current problems in fresh fruit juice also reminded consumers to distinguish the “juice” drinks and “fruit” drinks, relevant government departments and industry organizations have their strict regulation and oversight.
As the experts put it: “In the current circumstances, the allocation of resources, open up the development of upstream and downstream is the inevitable trend of fruit juice business to gain a stable raw material, steady sales, it is a win-win situation.” Here, also called for industry enterprises common to the entire fruit juice industry chain planning, construction and improvement, in order to avoid the problem of upstream and downstream industry chain to hit the industry.
I am an expert from China Toys Suppliers, usually analyzes all kind of industries situation, such as horse trailers parts , fish house trailer.
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