General Decline In Business Performance Enterprises Struggling To Break Through
While it is widely recognized as the financial crisis at home and abroad is slowly receded, but the current economic situation is not exciting, full recovery of the global economy, we are satisfied that take some time. Financial crisis swept the globe in 2008, but in spring and summer of this year, we open at home and abroad annual report 2008, listed companies, found that most enterprises are still showing good growth, including the lighting industry, including listed companies in the Annual Report a general expression of joy and optimism, even if a general increase in non-listed companies. Is the financial crisis is only for the financial industry, it? Of course not, with the release of 2009 mid-year report, the financial crisis on the serious damage to leap off the paper industries, also including the lighting industry. To August, the mainland-listed in several listed companies in the lighting industry all reported release, there are foreign Philips and Osram, indeed is a bleak, devastating financial crisis, have been tested here. This shows that the lagged effects of the financial crisis, although the global epidemic last year, but it affected all sectors in the first half of this year was particularly prominent.
Significantly lower sales
Financial crisis dramatically shrinking market demand, directly affecting the lighting industry sales, first half of the lighting industry may continue to grow, many companies, but companies of view, it is the overall decline.
In the first half, Philips Lighting sales 3.05 billion euros, down 18% over last year; OSRAM sales of 1.88 billion euros, down 18.5% over the same period last year. Philips and Osram this, domestic companies are not better than them. Zhejiang Sunshine operating income 710 million yuan, down 24.8% over last year; Foshan Lighting operating income 740 million yuan, down 8.6% over last year; Feile Audio-Visual lighting industry revenue 390 million yuan, down 19% over last year, the Board shall not to plan the whole year from 1.5 billion in operating income decreased 1.2 billion; snow Wright revenue 130 million yuan, down 27.7%. Even in the LED lighting industry, marked by potholes this year, LED listed companies can not escape the financial crisis, operating income also declined. Joint creation optical LED industry revenue 260 million yuan, down 18.9%; Silan to achieve operating income of 350 million yuan, 28.68 percent less than the same period last year. Furthermore, a significant decline in sales, while profits also dropped substantially, which together create optical profits fell more than 70%.
From the above figures, in addition to not drop Foshan lighting, other companies are a great fall, we can see that the financial crisis on the impact of the lighting industry great, even if the vast number of non-listed companies, although their own financial Data secretive, it is estimated that no better.
Local increase in domestic sales and profit margins
The appalling annual report, or be able to see some bright spots. Some enterprises in the last year has been anticipated for this year’s situation, but also taken some preventive measures, and strive to damage the financial crisis at the lowest level. There are two aspects of the annual report is worth mentioning that the rise in domestic sales and profit margins.
In 2008, the financial crisis of foreign investment, many companies sought to domestic, but the result was better than domestic exports, including Foshan Lighting and Zhejiang sunshine. The first half of this year, the financial crisis on the lighting industry’s export performance has finally come out against all foreign sales business were significantly decreased, and most of the enterprises is declining domestic sales. Zhejiang Sunshine in Asia (excluding China), Africa, Europe, America, Australia has fallen substantially, down 20% and more than 96% of Africa is indeed amazing. However, the Zhejiang Sunshine in the first half of the domestic sales grew by 13%, which brought the number to Zhejiang sunshine ray of sunshine. Zhejiang Sunshine over the years to expand domestic sales strategy, but it was only a little improvement this year, which is in the first half of Zhejiang Sunshine Tour at the national dealer meeting held to launch the new product are inseparable, have to pay in return expect Zhejiang Sunshine more in the domestic market as. Foshan Lighting exports fell by 28%, this decline is not small, but domestic sales increased by 2.21%, an increase, though small, it also reflects the leading domestic enterprises to expand their efforts and achievements, should be encouraged and developed.
Increased competition in the industry and the trend of declining profits and ensure the profitability of the common goal of all enterprises. However, the real profit is not easy to improve things, especially in the industrial average falling profit margins under the action of inexorable law, to upstream, or very difficult. However, the dilemma of the financial crisis, some enterprises did. Foshan lighting in the first half gross margin reached 24.5%, compared with an increase of 4.5 percentage points over the same period last year. Feile Audio-Visual lighting industry, operating margin increased 6.3 percentage points over the same period last year. Zhejiang Sunny’s operating margin increased by 1 percentage point. The improvement has been able to achieve profitability, mainly those companies to develop new products and enhancing cost management to make vigorous efforts and results achieved.
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