Top Brand Gucci To Jinan, The Product Is Not Selling “luxury”
First-line stars to help out, the international supermodel catwalks … … May 15 evening in Silver Plaza Jinan, international top luxury brands Gucci (Gucci translated into Chinese) brings luxury night, officially entered the luxury market in Jinan, opened In mainland China, 34 stores.
In a little “earth” in Jinan, only a handful of top international luxury brands. Gucci elegance in the opening catwalk show, people have seen the brand accelerate to the second and third tier cities in luxury Denver pace. Gucci rushed to the scene, LV, Prada still far away?
Mobile POS machines embody top service
Gucci Ginza Mall area of 370 sq m store, store up to 10 meters outside the glass wall to create a dazzling gold effect, store decoration is Gucci’s signature elements: mahogany shelves, bronze glass and mirror-covered walls, white marble floor with black wool carpet.
Looking around, shelves filled with Gucci handbags, luggage bags, leather shoes, sun glasses, the counter displays fine small leather goods, such as watches, jewelry, perfumes, scarves, gifts. Mainly within the leather goods store, only a few paragraphs of men and women fashion.
Difference with other brands, Gucci is not exposed to price the product license. Sales staff explained that prices of goods placed in the. Store, the product of the average price is about 8,000 yuan.
Not only show off luxury goods, but also excellent service. After the consumer shopping does not need to a pay sales staff in the hands of mobile POS machine can pay at any time convenient for consumers.
The purchasing power of first-line second-tier cities
“I have taken a fancy to the launch of several packages, and for a while to buy,” and “I bought a Gucci in Shanghai, the package, but last year’s models, and today no nerve to back” … … in the Gucci store, customers are invited to the first to the Ginza VIP customers, purchasing power fairly good. Some products in the shop had been booked before. Chief Executive Officer of Gucci Group, Asia Pacific Deng Wanying commented: “second-tier cities, the purchasing power of first-tier cities.”
Jinan is the purchasing power of consumers saw in Gucci. To Ginza Mall, for example, the international famous annual sales growth of 30%, Shu Uemura opened a national sales of the fourth month, when the annual sales of over ten million Lancome, results as much as first-tier cities.
Dengwan Ying said that Shanghai, Beijing and other first tier cities become increasingly saturated, while the second-tier cities such as Jinan, the potential is very great. Deng Wanying Jinan is also very high customer rating: direct selection of the latest styles, the most popular color will match. In addition, Jinan store and other shops line the same city, the latest release of OTC products will be synchronized.
In the second-tier cities with open 4 stores
Dengwan Ying said that, in fact, Gucci into a path Jinan more than two years.
Deng Wanying Jinan two years ago to study, but only when top international luxury brand shop in the process is long, need to look at the city scale, the consumer market structure, software and hardware facilities, shopping centers, apparently of Jinan was not consistent with the requirements of Gucci.
Financial crisis has put the Pride’s top luxury brands, the rapid development of China’s second and third tier cities in the top luxury brands to see huge market potential and accelerate our store opening process.
Gucci store opened in front of Jinan, Zhengzhou shop, shop just opened in Taiyuan, Jinan, after opening shop, Gucci team also rushed to Guiyang models with Queen, and then open a shop. In 2010, Gucci shop in the country plan is 13-17.
According to data provided by Gucci, from 2005 to 2008, Gucci four record sales, revenues increased 46%, of which mainland China is the most dynamic areas.
Gucci is not only that, in 2010, has a number of first-line luxury brands in the world will be at least 50% market share on the promotion of China.
Ran into the luxury brand will accelerate Jinan
Gucci into a path in Jinan more than two years. Ginza Mall relevant sources, before introducing a luxury brand, from shopping malls and brand exposure to the shop, at least three years, but now the process accelerated.
Told reporters, a senior business people, Jinan less luxury brand positioning, and related to the small size of shopping centers in Jinan, Jinan no Beijing, Shanghai and the kind of large-scale shopping areas, whether or Gui Ginza, shopping malls have become the body of a small amount of constraints, and this situation will be complete late this year or early next year to change.
Ginza Mall of the international brands together to establish objectives, 3 shopping centers are under construction, completed shopping centers will greatly increase the operating area. Gui Mall 2, Wanda Plaza, Hang Lung Plaza is under construction, very large scale shopping centers (ShoppingMall) will enhance the form of Jinan, the size and grade of shopping, which settled a large number of international brand providing first-line stage.
The same as McDonald’s and KFC, Gucci and LV are closely associated, is a luxury brand in the “double pride” in the industry believe, Gucci’s presence means that LV and other brands will also accelerate ran Jinan.
Ginza Mall concerned that the introduction of international brands in shopping malls is an important line of work, many brands are being discussed, Gucci just opened the top luxury brands stationed in Jinan off.
Brand card
Gucci: 1921 Initiated in the year in Florence in 1937, Gucci products inspired by the world from riding a horse stirrup title chain and theme design, and red – green – Red Classic ribbon, have become Florence’s symbol. Gucci is the world’s leading luxury fashion brands, with superior quality and craftsmanship of Italy known for specializing in the design, production and placement of luxury products, including leather goods (handbags, small leather goods and bag), shoes, garments, silk, fashion and fine jewelry. Brand fragrances and eyewear products licensed by the world’s top manufacturer of production and sales.
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