Do you think that the Banner Designs are still effective?
You have probably heard of banner advertisements being used to generate good traffic. But, have you ever thought of using those catchy boxes to market your product/service?
You do!
Well, just wanted to let you know that it is not enough to place a banner design on the internet to obtain good results.
Why?
Because, visitors will flow to your website only if banner are used in the right way.
Here are some tips to guide you through the process:
(a) Animated banners are more attractive than stationary ones. This is because the web-surfers are bound to pay attention to lively images than steady clips. Therefore, it is important for banner designs to contain an element of animation.
(b) The second job of the online banner is to make the visitors click on the link/offer. This means that the words used on the web banner ad should be chosen carefully.
Note: Most efficient messages are in question form. This arouses the curiosity of the visitors to click on the banner ad to learn more. However, it should not divert the attention of the online surfers from the content of the banner.
(c) Although effective banner advertising starts with a good banner it must be placed in an area where it would generate the most revenue.
(d) It would also be wise to limit your options to websites that attract similar visitors.
E.g. You should consider placing your banner ads on sites that sell travel packages if you are an agent in charge of destination weddings. If you are selling pastries and cakes you may want to advertise on websites that sell party supplies. Choosing complimentary sites will help you to increase the profits.
Good to know all that, but do banner advertising services really work?
Effectiveness of the banner design depends on how it is used. You will be successful if your web banners prompt visitors to click and if you place ads on popular sites that are related to your business. These techniques are bound to increase the sales due to a steady flow of visitors to your website.
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