Love Jade Jewelry
The brand has approached jewelry making by “remaining very pure,” offering its clients simple design but bold volume and roundness.Montblanc also invested “very significantly” in the development of a diamond cut that would have the same visual characteristics as the brand’s emblem, which was adopted in 1913 as a stylistic representation of the snow-capped mountain that the company takes its name from, Mont Blanc.The well-known Parisian diamond cutter Eric Hamers, who was already working for other brands in the Richemont Group, perfected the cut using a laser to minimize waste. Mr. Hamers says that to ensure a high standard of purity, he starts cutting the Montblanc diamond not from a rough stone but from a brilliant-cut diamond, which has already been certified above 6 carats. The 8-facet diamond is divided into 6 portions. Mr. Hamers has added a twist by creating a raised center with the shape reminiscent of Mont Blanc’s peak.Montblanc unveiled its “Montblanc diamond” in 2007 with a high-end jewelry collection, which included design concepts like “The White Lady” — combining diamonds and black nephrite jade with 18-carat white gold — and “Magie en Blanc et Noir,” which works on the contrast of white and black pearls.Since then, Montblanc has moved in two directions: The first is toward classical pieces with a design twist to make them uniquely Montblanc, and the second toward more whimsical pieces that the brand is trying to link to meaningful moments.
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