Putian: Small Businessmen, One After Another After Another Transformation Chain
National chain of home appliance industry used to say
Marketplace As “predators” because they often enter a city, most people think of is there any home appliance business to be annexed; even survived, local enterprises have to spend tremendous efforts in order to slow down in the market share on the rate of decline. Recently, the National
Home appliance chain Store in Putian City have been very active????
States United States Hanjiang shop since September 3, 2005 opening, massive, and claimed at the end of
Putian Urban, Xianyou to open three more stores, Yongle Appliance stores acquired Tsann Kuen,
Suning Electric has been actively negotiating with the city concerned, that gave the city home appliance industry heavily hold the line feeling.
Predators face the challenges of external appliance, domestic appliance industry go from here? Is proactive or passive resistance? Is to tackle the still steadily back? Reporter found that the city’s home appliance industry bosses have a business sense.
Avoid the edge: transformation of small businesses have
Aggressive assault on the household appliances hypermarket momentum, reporters found that some shops, supermarkets, maximize the use of low-end strategy, through a number of small
Brand Products to attract consumers in the economy is not very comfortable. Howard wins a small appliance called supermarket owner Cai Minjie told reporters that small boat turned around, facing the supermarket
Client Group is financially weak or
Countryside Consumers simply do not conflict with the supermarkets.
In addition, many home appliances small businesses have begun to develop specialist. In
Putian Urban areas on the main street, as long as they continue to do
Appliance Retail Small store, in the
Operate Scope and often have different emphases, such as monopoly
Sound , Central air conditioning , Solar water heaters And so on. Sheng Li Luqi store owner Wangzhe You sound audio analysis to reporters that although supermarkets have improved the product chain, but it can not cover everything, in the above-mentioned areas of more specialized, small business specializing in just to play its advantage and earn big store can not grab the profits.
According to sources, after the smooth transition, many home appliances small businesses not only did not disappear from the consumer electronics market, but has made considerable growth. In the Yuan high electrical
Shopping , A Zhang’s TV Dealers Said: “Do not look down on that appliance store, now earn millions of dollars a year more than the store owner or a lot of people.” Positively engaged: hypermarkets a positive adjustment
Appliances hypermarket chain entered China Putian, the most affected with similar business conditions in fact comes as local appliance supermarkets. Undeniably, Kiki Circuit City, 100 000 000 Chang appliances, four-way electrical home appliance industry of the Mother of these locations has now been challenged by the cause. Future prospects, there are two stores in the Hanjiang’s Stone Electric boss Tsai Mu-Hong said local home appliance supermarkets in
Logistics , Sale, customer resources and other advantages slightly better, as long as companies adjust business strategy, its development has a promising future. At present local stores have started to counties and townships in the three market development zone, ahead of the pace of external stores.
This, GOME Electrical Appliances Co., Ltd. Putian Liu Jianping store manager believes that national chain stores in
Operation Model with local stores are quite different: integration of social resources by significantly reducing operating costs; In addition, through a nationwide centralized purchasing, to obtain favorable purchase price; Also, the use of enhanced internal management, with the good brand resources and ultimately integrated into the powerful
Competition Advantage. Putian home appliance enterprises are to occupy a greater competitive edge in the management, operation and so must learn to national chain stores.
Liu Jianping also believe that the shortage of domestic appliances stores also in the publicity. He said that more is to do business in Putian, are diligently to do, never quiet. Which in the past could be a big advantage, but in the increasingly competitive business world, it may be local businessmen who drop in after a major factor. Competition will be fighting a protracted battle
For competition between supermarkets, City Market and Trade Commission Bureau of Chen new view, on the mall, because
Putian City’s market there are many gaps to be developed, together with suburbs and counties in the economy is relatively active area, the number of supermarkets are still relatively small, and some are not even one, can expand the range of stores is relatively large, short time, or do not appear obvious strength advantage, requires a long-time protracted to be resolved. Chen new analysis, the rapid expansion of hypermarkets on the one hand appliances will bring prices down, service escalation, this has brought great convenience to shoppers.
Chen highlighted that national chain stores is a major advantage of a good brand image, which is set through a series of structured information up. Now, every time
Promotions
Activities, national chain stores can grasp the spindle, the local stores if they simply try to follow in each other’s back, will not help enterprises to competitive differentiation. To change this situation, local home appliance supermarkets have to propaganda a little thought. The picture shows the state opening U.S. stores, the mall was packed with people.
I am an expert from Frbiz Site, usually analyzes all kind of industries situation, such as kenmore air cleaners , window tint shades.
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