Yongle “marriage” Passed The Text Xiamen Think Is Listed?
Two days, is worth Xiamen commercial in the history of heavy edges of the book for some time. Xiamen appliance industry, “survived” the last red flag??? Think the wall paper was finally plugged in electrical appliance the country “predators” Shanghai Yongle Home Appliances banner, both new pool, “Appliance Co., Ltd. Xiamen Yong Le Wen Si,” will soon officially listed
Operation . To the announcement, the day before yesterday afternoon, thought the text together with the Paradise Hotel in Lushan held a press conference. Wing-lok and think high-profile debut full-text of high-level. Compared with the lively scene, in addition to two simple “Wing-lok and think Man United
Operate Notice “and” electrical chain Best Man Special Notice “, Wing-lok, and thought the two sides did not reveal more text, such as” Thinking Man Appliance Co., Ltd. Xiamen Paradise, “who is holding the transaction to pricing and other details of cooperation, the two sides have also high-level secrecy. In many of the media before and thought this should be the text of both Paradise
PR An excellent opportunity for both sides but “evasive”, Wing-lok and cultural cooperation in thinking the truth like?
Yesterday afternoon, the Yongle in Xiamen
Exhibition Fujian Development Centre Strategy Summit, declared that 2006 will be set up in Fujian, 30 stores,
Sell Scale of 25 billion, expected to account for 60% market share in Fujian.
Best Man for M Listing Yongle listed rumor has been circulating on many occasions, this year in January there had been listed on Paradise in April, more recently, mass market in September or October. This time to seek Paradise
Overseas Listing , Widely believed to Paradise is to not
Capital Strength, and is old rival???
States United States , Suning Shuaixia; the same time, also for the future expansion of the necessary accumulation of capital.
Familiar with the capital Operation Certain asset management in Xiamen
Consulting Of Mr Fung told reporters, Paradise Electronics sales 15.849 billion yuan in 2004, the total number of 108 stores. Relatively old rivals Gome and Yongle in turnover and number of the shop is still the little brother. And there is a Mishap Paradise is always gives a Shanghai native
Home appliance chain Concept, which shares a very unfavorable pricing and promotional efforts.
The main reason is that Wing-lok, 80% of profits come from the company’s Shanghai market, the current image is a home appliance chain in Shanghai
Marketplace Its branches mainly in Shanghai, about 40 stores, located in other regions such as Jiangsu and Zhejiang quite rare.
So Wing-lok, a surprise this year, expanding our store opening program, is looking for better performance and image in order to meet market demand, to avoid the Shanghai local chain store a single image. Yongle Home Appliances sorely lacking regional stores resources for creating the concept of the national home appliance chain, to sell a good price, Yongle Home Appliances forced to short-term big deal.
After entering Xiamen since Paradise, its rapid pace of store expansion to countries the United States and other home appliances chain unmatched. Cathay Pacific and the sea first, then the upcoming opening of the Oriental Pearl Plaza
Flagship store . Later it came to 140 million yuan acquisition of Tsann Kuen 3C store, Xiamen Tsann Kuen 3C store five stores may all be taken over. On just Sharu Xiamen, on weak footing of Yongle, the thought is not the greatest wealth the text appliances
Brand , Channels and inventory, but can not be copied, location excellent resource of 8 stores.
It is understood that thinking in sales last year, Wen electrical reached 600 million yuan, more than 50% market share, sales revenues during the first half of this year also reached double-digit growth. Wing-lok, Tsann Kuen thinking with the text, the three appliance chain enterprises in Xiamen, Xiamen household electrical appliance enterprises to form a “giant”, will also add a selling point Yongle listed.
Can win it? For this cooperation, cultural aspects of thinking, “said the co-operation with the Wing-lok, not a simple ‘1 +1’ model, but the results must be achieved ‘1 +1> 2 ‘win-win goal.” Really true?
Xiamen Yongle Appliance Co., Ltd. formal operational thinking, after the text, in a tiny place of Xiamen will have 16 stores, which for the year
Appliance Retail But the amount of 23 billions of Xiamen for too many points.
Because the current home appliance chain stores in Xiamen, the scale in about 3000 to 5000 square meters. This store rental price at least several million dollars to an average of 2% of the home appliance retail chain net profit, the average single-store sales need to do a million, the profit was equivalent to single-store rental stores, which any household appliances enterprises are not a small challenge. Moreover, as the text of Golden Harvest’s flagship store and thought the Oriental Pearl Paradise Square flagship store on the opposite,
Layoffs Merge with the store is imperative that the Conference who is Paul who this will be the burst of turbulence.
There, Wing-lok, the most difficult re-think the text should be
Organization Structure of the combined adjustment of both the original two sets of
Leadership Team, there are many middle key, how to set up after the reorganization of the new organizational structure while maintaining the smooth transition of the stores is a top priority problem. Consolidation and reorganization is a re-adjustment of business interests, in particular, touched to the existing business and other vested interests. So far the history of the domestic corporate restructuring led to the largest reorganization of failure is often a lot of business to consider their own interests more, and after considering the overall development of the joint less.
Restructuring will inevitably involve the management, personnel management, business acquisition,
Logistics Distribution, information management, Finance Management and marketing Plan Implementation of the “seven unification”, but it is really difficult to implement them afraid. Paradise and the text are more mature thinking home appliance chain enterprises, put in place
Business management Process, the text alone Wing-lok and ideas to achieve a unified information processing and procurement and distribution is itself an obstacle.
More difficult is that the business enterprise purchasing power balance of power by both sides, will close at on purchases greater Yongle. So, Wing-lok, text based and thinking involved, how complicated rebate clearing it?
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