Golden Week, The Average Daily Sales Of Medium And Large Electric Air Conditioni
“51” period, the capital of another record high sales of home appliance chain. Reporter was informed from the medium and large appliances, this Golden Week, TV, mobile phones, refrigerators, computers, sales of both categories than last year, air conditioning is an unprecedented increase of 210%, to become worthy of the “dark horse.”
Dazhong Electronics store air conditioning central tower head of that hot air and the businesses in addition to the “51” during the various promotional activities, the weather gradually hot consumer demand for air conditioning are also increase. “Some consumers think ’51’ Golden Week should be a good time to buy air conditioning. Although consumers did not grasp that the current lowest price, but considering the fear of manufacturers in the 67 season in the month to raise prices, or to buy many people appear out of stock or out of stock products will appear the situation, resulting in the installation, service problems, it is invariably the choice to buy now. ”
Domestic brands lead the air conditioning prices have been declining
Central Tower in large and medium shops, “buy big to send small”, “buy Guiji sent Wall” posters filled the whole air-conditioning sales area, original price 1680 yuan of Oaks a machine sold only 1,499 yuan , original price 1750 yuan in the United States of a machine with only 1488 yuan, Galanz the light series overall reduction in air ranges from 200 to 800 … … and last year’s prices have increased the contrary, the beginning of this year’s air-conditioning actually sang “drop “tone, but also in the season. According to the person in charge of the United States, and Hisense, Chunlan domestic models such as this is the “price war” hero, have dropped about 10% in general, including Oaks and other brands to reach a 15% decline.
Have slashed prices in the 51 before the joint venture brands such as LG, Samsung, Daikin and other brands to participate in the “51” promotional price cuts were. However, as previously has been more substantial price cuts, “51” period, the decline of these brands are not big domestic brands, promotions focused on buying gifts and value-added services.
1.5P, 2P most sought after
Yesterday, the reporter the night market in the medium and large stores to see the central tower, although the Golden Week coming to an end soon, but the sentiment is still very busy retail store, especially in air conditioning sales area, without exception, full of people. Statistics show that during the Golden Week, air conditioning sales have accounted for large and medium urban stores about 35% of total sales to 1.5P, 2P machine-based sales model, selling almost 1,800 units daily.
“Thanks to Golden Week, we conducted a number of market research, will be stocking and promotional focus in the value of about 1.5P air conditioning on 2000.” Medium and large air-conditioning division official told reporters, early enough to prepare work to make this Golden Week, medium and large air-conditioning does not appear to sell out of stock situation.
The next round of price cuts are in the pipeline
Stands to reason, 3 May of this should be a period of air conditioning prices, was the result of this anomaly, the industry that the domestic brands and last year’s prices pocketed the profits of the group. “Prices led to a joint venture brands of domestic air conditioning and no longer than advantages, so strong last year, air conditioning joint venture brands capture the domestic market this year, made enough money in the domestic air-conditioning will also focus from abroad ‘return’ to China, hopes that means lower prices Obtain the domestic market. “Dazhong Electric Appliance Air Conditioning Division official said that goes on in May and is expected in June, the price of domestic air conditioning will continue to decline. According to the disclosure, the United States, and Gree, Haier brand’s flagship series, there will be substantial price cuts this month, price adjustment rate will reach 10% -20%. With medium and large this month launched a huge promotion, air-conditioning will be a low sale price.
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