Bulgaria’s Tourism Boost in 2012
The link between a country’s tourism levels and its real estate market is clear: the more tourists, the more demand for rental accommodation and a greater value (over the medium- to long-term) is attached to property in that country. Which is why the news that Bulgaria is set to have a tourism boost in 2012 is good news for real estate in Bulgaria, reveals property experts House Sales Bulgaria (http://www.housesalesbulgaria.com/).
Plans are in place for Bulgaria to be represented at 42 tourism fairs next year which will cost the country 4.2 million leva, the amount normally allocated to tourism promotion over a number of years, not just 12 months. The move to boost tourism comes as part of analysis into which marketing is working for the country. For instance, Bulgaria has traditionally shown at the largest tourism exhibitions in Europe (Berlin, Kyiv in the Ukraine and London) along with the MITT and Intourmarket fairs in Moscow, Russia. Bulgaria’s Ministry of Economy has sought to redistribute its tourism marketing efforts for better effect, pulling out of fairs in Slovakia, Bratislava, Frankfurt and Munich but confirming its attendance at expos in Skopje in the Republic of Macedonia, Baku in Azerbaijan, Lucerne in Switzerland and Algarve in the Mediterranean. The Ministry of Economy will also host eight tourist fairs in Bulgaria in 2012. The hope is that these heightened marketing efforts will significantly increase tourist figures over the coming years which will in turn help to shore up the value of property in Bulgaria.
Also recently announced was the plans to release 12 films marketing tourism in Bulgaria. From the county’s leading documentary film makers Globus Media Group comes a series of 12 short films promoting holidays in Bulgaria. While primarily marketing tourism, the films will also cover a range of other aspects, including its business climate and attraction as an investment location. One of the films will also look at the market for real estate in Bulgaria, positioning it in as positive a light as the other aspects. Two hundred sites across the country were used to shoot the films, the budget of which is said to have been one million leva. They will be distributed around the world and translated into six languages in addition to Bulgarian: English, French, German, Russian, Japanese and Spanish. The films will be shown at agreed locations throughout Bulgaria but also at the Day of Slavic Writing and Culture exhibition in Brussels on May 24, 2012.
Those wishing to sell property in Bulgaria or attract rental yield will no doubt be hoping that this boost in tourism marketing will translate into higher tourist numbers which could well have a positive knock-on effect on the real estate market. Visit http://www.housesalesbulgaria.com/ for the latest property news and listings.
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