The Importance Of Knowledge Online
The purchasing public continually looks to experts to see what to buy. And for good reason. Experts are paraded across TV shows, magazine articles, radio shows, books, magazines, websites… It’s clear – if you’re researching a topic you look for the expert opinions!
As marketing expert Susan Friedman said in her book Riches in Niches:
“Highly visible, very successful entrepreneurs have 3 traits in common:
1. They are all considered experts in their fields.
2. They all make substantial and ongoing efforts to promote their expert identity
3. They have all achieved their position through hard work and smart marketing.”
An authority has instant trust and appreciation, and less antagonism – because people are willing to pay for the right expertise. Be THE expert on your coenterprise whenever any person is researching the business opportunity or material online they will arrive at you. It will be assured. Your name will be in all places.
You can:
1. Write a blog answering questions
2. Feature material on Squidoo lenses
3. Bring out articles on article directories
4. Compose an autoresponder for lead creation
5. Brand your name, and become the obvious choice for prospects thinking of signing up!
Susan Friedman goes on to say:
“Every time the public tunes into the media they’re hearing expert opinions. This has created the expectation of expertise. If the buying public wants an Expert: Be The Expert!
Success depends on your ability to differentiate yourself from the generalists. Rather than be a grain of sand, be the beach umbrella!”
If someone is attracted to you in joining your company as a distributor, why should they accept you as their sponsor? Do you show the kind of cleverness and knowledge they’re looking for? Can they find you using Google? Do they trust that you know everything about your business it’s possible to know?
So how do you get prospects to put their trust in your abilities?
– It’s nothing to do with custom business cards
– It’s not in respect to how big your team is
– And it’s nothing to do with your cash flow
It’s everything to do with your seen expertise.
If you’re prospect searches for network marketing secrets or your name or business opportunity in Google and they don’t catch sight of you, your value as a business partner immediately drops. And you can bet that people are googling you! Your prospects need to find all your contact information, your mlm blog, squidoo lenses, published articles, videos, and press releases.
There are thousands of other distributors drawing attention to the same products and opportunity is you, so any potential recruit will only sign up with you if they think you can help them be profitable. And you can. So authenticate it.
The key to becoming privy to the network marketing secrets abound, and a profound expert is to share your information. You need to educate others.
So start today!
After 7 months of failed networking, Darren has taken authority and command and is growing his network marketing business online and is one of the founding members of The Empower Network MLM Blog System . A detailed article on the Best Network Marketing Books can be found at his blog.
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