Air Paradise Released Report: The Average Decrease Will Reach 15%
Recently, one of the three largest home appliance chain of Paradise live electrical giant issued the “Yongle air conditioner market in 2005 the authority of the report.” The report believes that China’s air conditioner market in 2005 will be a situation occurring repeatedly in the market: the price, the first half of the price decline will reach 15% in the second half by a variety of factors, the price will be slightly higher, is expected to rise to the level of the beginning; From the new trend, inverter air conditioner will be the market mainstream, energy saving, environmental protection has become the two most important marketing concepts; from the entire industry, this year will be a consolidation in the industry, both the manufacturers or distribution channels, brand concentration will be further strengthened. Become the leading brand of domestic brands, chain channels is expected to dominate the world. Paradise is expected end of this year, secondary market, the brand will be about 15 remaining, three major home appliance chain would control 90% of the market.
Secondary market will be left 15 brands
According to Wing-lok, expects the market will face a severe air-conditioning shuffle, annual domestic sales will be negative growth, regression of 10%, manufacturers will be substantially reduced, to one end of the year, the secondary market may be only of 15 – 20 brands, and will be the top six brands account for 50% of the market. Domestic brands will gradually occupy most of the market, domestic brands and joint venture brands to reach a 3:1 ratio of the level of imported brands will gradually focus on high-end market, the low-end market will vacate domestic brands.
Channels will also be further concentrated. In the primary market and Yongle, Suning, the three major home appliance chain Gome will account for 80% market share, the secondary market will be about 50%, this trend will gradually tertiary market to a wider spread.
Air conditioning prices or 15% down
In price, the report is greater than expected sales as production this year will be more intense price war, air conditioning, air conditioning prices expected annual average decline of 15%. Survey, our annual production capacity of 45,000,000 air conditioning units, while the annual demand of less than 3,000 million units, the ratio of sales to production than 3:2. The National Air stock now stands at 25 million units, down inventories require means the price war is the most direct means. In addition, September 1, 2005 do not meet energy efficiency standards for products will have been completely eliminated, a large number of substandard products will be low flock 2, 3 cities, and the export will be subject to trade barriers in the hunt.
However, the report said, because the sharp price increase of raw materials, the main components are the possible prices, marketing costs are also increasing. On the other hand, producers in order to maintain price stability will be limited production measures introduced. Therefore, the overall decline in air conditioning prices will not exceed 20% by the end of the price is expected to return to the beginning of the level of basic.
Inverter air conditioner market new favorite transfiguration
Report that, due to the need of competition, manufacturers will lead the direction of competition into the promotion of new products. The one hand, the demand for competitive differentiation, on the other hand relatively high profit level of new products, easy to get rid of a price war makers nightmare.
Them to Hisense As the representative of the frequency and air-conditioning will be the new darling of the mainstream market, the price at around 8% -10% drop. It is noteworthy that there will be a lot of imitation frequency machine out of the market.
Services into a core competitive power
Report noted that air conditioning service will become the core competitiveness of the market, the second installation, regular maintenance, standardize services, the service will be the main means of business. The service will be launched appliances Paradise known for “Four security” service?? Or replacing security, quality assurance, price protection, protection of additional expenditure.
It is reported that on March 21, Paradise and the major air conditioner manufacturers in Guangdong joint conference held in air conditioning service, air-conditioned service for people to come to support manufacturers that buy and install air conditioning activities, vendors together to create “service Iron Army.” Air-conditioning season in 2005 before the sale of all manufacturers will be responsible to provide professional installation of Paradise reserve for the season ready to install the service.
Construction of new business models Wing-lok Report production and sales is not denied that sensitive conflicts. Report, manufacturers and channels between the game business has never been stopped, many manufacturers have produced a conflict, or even stop for the sale of the situation.
Therefore, will subvert the original Paradise appliance sales model, introduced in 2005, “co-equal, butt stock, information exchange, consultation prices, interest to ensure that” new business cooperation model, in order to maintain market stability, protection of Firms between the common interests of the potential benefits of consumer protection, promote equality and harmony in the market environment.
I am China Crafts Suppliers writer, reports some information about colostrum side effects , bi luo chun.
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