Choosing Between Face Book Ads And Adwords With Regards To Your Marketing And Advertising Needs
Generating traffic to your internet site is actually a necessity for anyone who actually wants to make money from their site. There are lots of different methods for getting this marketing and advertising, and some of these marketing methods can be costly. One option that’s been around for a very long time is using Google Aadwords in order to generate this traffic. Right now it appears that Google has some competition on this as face book is also offering web site marketing and advertising. Obviously the question now is whether it is better to use Google Adwords or face book ads in order to create the traffic you need. In an effort to provide you with a more informed opinion on which platform is best for you we’re going to be taking a look at both the advantages and disadvantages of both of these platforms.
With regards to Google Adwords you will discover that one of the benefits of using this program is that you can reach a broader audience. Google has the ability to position your ads on thousands and thousands of web sites throughout the entire world wide web. Another thing I should mention about these Google advertisements is the fact that the websites are actually targeted to your niche. What this means is that for people that are advertising products that relate to dog training, you’re going to notice that your ads for your website will be appearing on other dog related web sites. Needless to say one of the bad components of this advertising and marketing platform is that competition is so high it this point it can end up costing you a lot of cash to drive traffic to your site.
Face book has a few similarities to Googles advertisements, of course there are also a few differences which make these face book ads much better. When you market with face book you are also going to find that just as Google does, you are going to have the ability to target where your ads go. Meaning again that if you offer a weight loss product you are going to have the ability to target people that are interested in weight loss. As I’m certain you already know there’s a drawback to marketing with face book, and that’s that your ads are not going to be everywhere online, there are only going to be on this one website. One more thing worth mentioning is that you will only be paying a fraction of the price to market on face book as compared to what you would have to pay on Google Needless to say this also means that you are going to be able to get more marketing for less cash. I’m also sure I do not have to point out to you that if you have more advertising and marketing you will generally end up making more cash.
Now that you understand the differences between the two marketing platforms it’s your choice to decide which you feel will be better for your needs. While both systems have their positive aspects, you need to also understand that both programs have their drawbacks. Now that you have the information you need it is your decision to determine the best form of marketing for you in order to make money.
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