11 Jinan Impression: Store Failed In Previous Years, “burning” Badly
While many still crowded than usual, although business claims to “harvest” Yes, but reporters on the 2005 “Golden Week” Jinan business the impression that: No, as in previous years, “burning” badly.
“Golden Week” a few days, journalists Quanchenglu see, although from Simon West, east Shunjing Street downtown sections, come to shop, go shopping and people flock. In the home appliance and department stores
Shopping , The passenger a lot of obvious than usual, but the first few “golden weeks” in comparison, passenger traffic is still significantly smaller.
Previous “golden week”, the daily Jinan major home appliances shopping mall in particular, can use the “packed” to describe, but it’s the “Golden Week” in Jinan see several shopping centers, malls despite Many people, but also free to move around, buy merchandise will not be pushed too crowding checkout team also evident in previous years long. “The passenger traffic in 2005 than in previous years to do less.” A mall official said.
Reporter noted that in 2005, especially home appliances shopping malls, for the “Golden Week” launched activities to be less than in previous years, such as home appliances shopping without a large number of “one dollar appliance,” “special home appliances” and other activities. The department store, despite the recent Sharu Isetan, but the mall’s “offensive” is not very fierce, such as shopping centers launched a “buy 300 get 160” in peacetime has been a lot of see, as the universal implementation of department stores “limited buy” is obsolete tricks up. A mall believe that business this year
Promotions The intensity is low, can usually enjoy a lot of promotions, may be one reason why passenger less than in previous years.
Sources, according to a mall, not without ideas and skills, they are conscious Bu Xiang this year as in previous years, attracting a large number of passenger launch promotional activities with the aim of better control of passenger flow. “In past years we have launched three days before the great strength of a large number of promotional activities, results of full passenger mall, consumers can not be a good shopping environment, the mall staff also worked to death, of course, can not provide good services. The result as Special offers many shopping centers make a lot of popularity though, how much money Quemo earn. and many consumers buy merchandise because without full consideration and comparison of results to return after the holiday is quickly regret, we can say, ‘lose-lose ‘. “Market sources said a home appliance, it is found that this situation
Leadership Set the tone early for shops to require “passenger reduced by half,
Sell Amount remains unchanged. ” Another reason is that, after years of “golden week”, many people turning to reason, and while many people no longer regard shopping as a major task, so gradually from the Golden Week, “shopping week” out of the concept of dilution .
In fact, many shopping centers say, despite the number of passenger less than in previous years, but seven days of the situation, the sale of the situation is good, “than in previous years ‘golden week’ more than just a number,” a An industry source said. According to City
Trading Service statistics, the Golden Week 7 days, the city’s commercial distribution of various categories of merchandise sales reached 2.94 billion yuan, up 15.8% over last year. Among them, the city’s 20 large shopping malls, supermarkets, market sales of more than 620 million yuan, with an increase of 16.4% compared to last year, essentially flat growth in previous years.
“Can only be used to explain consumers become more rational and the.” An industry source said. Therefore, as in previous years, the surface does not look like heat, but the actual sales can be.
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