Lack Of Market Turmoil House Sale Need To Overcome Bottlenecks In Power Purchase
As people change their life style and method of payment, online shopping becomes a new shopping channel, and to geometric growth rate “flagrant” challenge to the traditional channels, which in appliances
Sell Field is no exception. Jingdong Mall, Century electrical network, seven days, etc. These new B2C (business-to-consumer
Electronic Business model, generally retail network based) website in the industry concerned and the critical eye of “rapid spurt of red,” represents an emerging channel power to the traditional home appliance retail channels challenged.
Guotai Junan recently released a report, the current national household appliances online shop has more than 1000, 2008, all National Grid purchase sales of about 20 billion yuan, and this year is expected to exceed 40 billion yuan. Share this wave through the network, Jingdong Mall, Century electric home appliances such as retail B2C web site reputation gradually ring. With selling prices of these sites than
States United States Suning low of 10% to 15% advantage, attracting more and more consumers. Jingdong Mall founder, CEO Liu Qiang East is expected this year, the company’s annual sales reach 40 billion to 10 billion yuan in 2010. The development of the best traditional home appliance business from creation to sales channels Pobai billion in general use for 15 years.
Undeniable, home network share great potential and bright future, but the reporter found that the current purchasing power because the family is still in the initial stage, after-sales
Service Lack of market turmoil led to inferior products flooding the Internet, the proliferation of such phenomena cottage home has become the bottleneck of the smooth development of power purchase.
Hard to protect the consumer service lack
Not long ago, Mr. Dong Lanzhou consumers to the newspaper
Complaints Said he purchased a heater online, the price 120 cheaper than the stores, when Web site says the objects for sale are genuine authentic licensed and strictly implement the relevant provisions of state and three bags of regulations. Heater bought just did not think 3 days with the bad. Call to find manufacturers, manufacturers that buy the products online is not responsible for their sale should be provided by three packs of “Who sold who is responsible” clause, to find vendors to resolve. Search site, the site said they did not sale
Service Personnel, only to find manufacturers. Finally, a site for people just say, heater does not belong to three packs in the context of the commodity, is not responsible for service businesses.
Shenzhen A well-known business leader in color television interview, said frankly, so far, they have not signed with a shopping Web site after-sales service agreements, on-line sales of products that they basically are not responsible for sale.
China Consumers Association Deputy Secretary-General Wu Gaohan told reporters, caused by Network Appliance purchase of complaints increased rapidly, mainly due to lack of security caused by after-sales service. In particular, net purchases of small household appliances, due to various Online Shop is very scattered, and some small, not even after consumers purchase invoice, so very difficult to protect their rights, the purchased products in case of failure can only lose.
Warranty Regulations state, “Since the products within 7 days from the date of sale, performance failure occurs, consumers can choose to return, replacement or repair. Products from sale within 15 days from the date, the performance failure occurs, consumers can Select a replacement or repair, services, goods to the implementation of three packs of ‘Who sold who is responsible’ principle. “Thus, even if consumers buy goods online, the seller must also assume service obligations.
But in fact, with online sales growth is accelerating, many online merchants in the absence of state regulation, most personal Online Shop no business license, and every day there are new shops opening and closure of shops Therefore three guarantees the effective implementation of laws difficult.
Challenge for the industry’s online shopping service appliances, the new seven-day Leader Cho told reporters, in fact, can be described as some “not smooth.” “For now, home appliances online shopping service can only achieve the most basic return, warranty and other support. This is because the current network of dealers with the manufacturers into a ‘zero-for relations’ not to like Gome and Suning strong as status, so manufacturers in the after-sale protection efforts or tend to chain channels, dealers will bargain with the network, not the maximum promised to protect.
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