Do-it-yourself SEO vs. Professional SEO Services
SEO or search engine optimization is a set of strategies to drive traffic to a specific website or web page. If you are planning to set up a website or you already have one and want to improve its visibility to major search engines, you can either take control and do the optimization yourself, or employ the services of a professional SEO consultant.
Have it your way SEO
Do-it-yourself search engine optimization requires expert knowledge of SEO strategies, including cross linking, URL normalization, getting indexed to leading search engines (i.e. Google, Yahoo!, Bing), web content writing with relevant keywords, etc. DIY optimization involves a lot of work and research, but it’s pretty economical compared to employing an SEO company.
However, search engines often change algorithms to improve their indexing services and to prevent unethical webmasters from manipulating their rankings. This poses a problem for webmasters who cannot keep up with the changing algorithms or are not aware that changes in algorithms can result in SEO implementation being found to be excessive resulting in your site being ignored by major search engines.
Professional SEO services
SEO consultants offer professional website optimization for their clients taking on most if not all of the work of getting your site to significantly improve its search engine ranking. Being professionals, they are committed to staying up-to-date on new SEO strategies and on the constantly evolving algorithms used by the major search engines. Instead of unethically gaming algorithms, which can get your website banned by the major search engines, professional SEO consultants work with you to create user-friendly site content and making your site easily accessible to search engine ‘spiders’’. A good SEO company also offers consultation, in-depth site analysis and customized SEO campaign proposals for free or for a minimal fee prior to hiring.
Improving your marketing strategy
An experienced and professional SEO consultant can also work with a marketing team to improve your internet marketing strategy. Some SEO experts also offer website design to increase your sites’ aesthetic appeal to your target consumers and give you timely reports on website traffic statistics, competition analysis, site ranking, and other accurate and timely reporting on the results of your website’s marketing campaign. Hiring professional SEO services optimizes search results and improves visibility leading to more traffic and better website recognition.
Although search engine optimization is not the only strategy to generate return of investment, it can definitely drive more targeted traffic to your site with an aggressive and well thought out internet marketing campaign. The expertise that a professional will bring to your SEO campaign planning and implementation is certainly worth the money you will have to shell out. Best of all, choosing a professional SEO consultant can take on the entire SEO cycle from site diagnosis, SEO research, design, implementation and campaign evaluation. All these benefits add up to the conclusion that a professional SEO consultant is actually a more cost-effective solution than do-it-yourself-search-engine-optimization because SEO professionals are process-driven and results-oriented.
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