Set out to buy WETCODE
DANZ began its life like the others by means of negotiability and wholesale in 1998, as time went by, it perceived the important consume tendency, so it took upon itself to activate the ending business model. Three years later, its pattern was on the right track gradually. In the past several years, its market scope was still increasing at a speed of forty percent averagely.
WETCODE developed well quickly when it appeared on the market in 2008, even to this day, it is still DANZ famous product. In addition, DANZ researched skill brand of man afterwards, which was called HE ENERGY, the decision succeeding in stepping over to big brand from star product. At last, sea series listing in 2011 showed DANZ extending to a high location, each pace was marking a meticulous exploration in order to make its standing stable completely.
At the ending of 2011, CBO gave a talk with DANZ president, carding its great tactic as a terminal standard-bearer. Grab final point, and try to do promotion on terminal image energetically.
DANZ has been insisting on taking the overall arrangement of SCOP this year, at the same time paying more to open up KA trench. Its payment increases at least 29 percent, its sales volume is going up with steady steps as well. Trademark orientation fitting final channel is of great importance, and terminal quality following up need doing well, too. In the course, maybe it will meet the challenge from international brand terminal.
When it is 2010 DANZ started one project called Thousand super island, which was only to help settle the appearance base of brand developing from middle to high, much better spreading WETCODE. The input looks not much more at present, but its partners are interested in it a pot.
WETCODE is the central work of DANZ, and it is a main brand that the company stresses on. So far, its relevant goods consume has achieved almost fifty percent in total. It came into the market in diffusion brand previously, from 2012, it is going to carry out strategic promotion, covering various aspects to make its trademark independent, at the same time start using the English name WETCODE, to make better preparations for a good future.
Since HE ENERGY comes into the market, it sells well, compared to the previous male series, it increases about 60 percent in the same time. But because of lacking distributions and a weaker man market HE ENERGY series only takes about 10 percent in the whole consume. The nuclear issue of DANZ is to put together what it can use, managing to let WETCODE go into the leading position interiorly, on the premise of guaranteeing developing WETCODE, DANZ may take account of the others, gradually to develop a strategic model of brand family.
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