Kobe System, I’m Coming
Nike launched “Kobe System: SUCCESS FOR THE SUCCESSFUL”. Nike basketball star Kobe Bryant broke through the star role as an inspirational speaker. With their own successful experiences in the basketball court, inspired by the business, entertainment, sports and other areas of elites, they surpass themselves and make their success. Kobe’s victory philosophy “Kobe System: Success for the Successful”, came from his basketball career in the tempered ability to win, and also realized in his revolutionary shoes signature Nike Kobe VII Supreme System. During Kobe’s sixteen years of basketball career, he had won himself five champion titles and thirteen times in the All-Star Game, and be the world champion in the year of 2008. After experienced sixteen-year basketball career, Kobe mastered some elements that lead to his success: the will to be the winner, more attention to details, more preparation to the match, and leadership. Being a basketball star, Kobe broke through himself, acting as an inspirational speaker, he makes a perfect illustration for the reasons which attribute to his success. He challenges those who believe that they have reached the peak, and encourages them to cross the peak, breaking the traditional pyramid of success.
The distinguished guests including the Asian superstar Wang lee Hom, from stage to screen, from football field to basketball court, from outer space to motivational speaker, participate in the activities. “Beyond the power, to exceed the speed” is Kobe System’ theme. This was inspired by Kobe’s new shoe signature Nike Kobe VII Supreme System. This kind of shoes helps the players adjust their ankle to improve their shock absorption ability to support the middle of their foot. Benefiting from Nike shoes, basketball players can win their game. Nike Kobe VII Supreme System includes two interchangeable modules. One advantage of this design is that it permit athletes to switch strength and speed to adapt to the damping functions so that they can adjust their ankles in their match.
The function of the speed module with PHYLON at the bottom and the Nike Zoom palm cushion in the front and rear parts is to provide rapid buffer. Power module provided with full palm cushion and the Gaotong design wrapped the ankle, provides your feet the most comfortable support. The shoes were show their first appearance in the Christmas Game, and would be worn during the whole seasonal basketball match. Besides the TV advertisement, a number of celebrities in Kobe system will also appear in the network video. The video program shows the close relationships between Kobe and the celebrities and also how Kobe System being used in the persona; success pyramid video. The advertising film of Kobe System named “Success for the Successful” was directed by Jody Hill, which was taken in the U.S. Hollywood. Hill made his fortune by Eastbound & Down series as the co-producer and executive producer. After that, a series works of director, producer, and actor came into being. It is known to all that if things are famous, there must be some imitations of it. Recently, more and more Nike imitations are being produced, Nike Fans should pay more attention when buy Nike shoes.
A more accurate shoe standard could be set up by the Nike elites. Now, the task to tell the shoe is becoming more and more serious. From air force 1 to air max, and now, it turns to the zoom Kobe 6. These shoes must be identified and unified before the buyer pay for them. Buyers can not ignore these attentions and pay them in hesitate.
The Nike Free Run is particularly hot sale in 2011, we trust that the Nike Free Run 2 will be popular in 2012.
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