Fresh content on your website and the SEO benefit it gives you
A company’s website is one of its most important tools as it is a channel of marketing that generates a large stream of revenue for the business. In recent years more and more users are using their internet to buy products online, and online only companies have started to see a large amount of success. A big part of why these companies are performing so well online is due to well optimised websites that have a large amount search engine authority.
The SEO authority of these websites is built up via a large amount onsite and offsite targeting that adds up to increasing the website in the rankings of search engines. One of the biggest parts of the SEO link building is building up the site authority ethically so that your ranking appears higher in Google. A good form of search engine optimising is adding fresh content to your website as this encourages Google to visit your website more often, since your content is always up to date. As well as encouraging Google to visit your site more often, other websites may use your content allowing you to natural link build to your website. People using your content can be a great way to increase your exposure as some of the blogs are well followed and receive a large amount of hits. Another advantage of fresh content on the website is that you will be seen as an authority source around your subject area, so that you can be seen as the market leader.
Also having authority content on your website about trending topics can increase the traffic to your website as people will visit your website to view stories on trending subjects. If you update your website with news stories at least once a day it means you could be included into Google news if you meet the requirements. This is not easy to do and you must meet Google guidelines at each stage or they will not include your story in the news results. If you are accepted into Google news this can increase traffic to your website, as Google is now also integrating the news results into the natural search results.
In conclusion fresh content on your website encourages Google to visit your website more often. Also adding fresh content to your website can mean that you are seen as an industry leader in your marketing sector, adding to the number of visits to your site.
SEO agencies can help you to keep your website up to date with fresh content and daily news feeds, as not only does it increase the number of visits to your website, but also how often your site is crawled.
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