How to Use Branded Merchandise for Your Next Business Conference
The best way to attract and sustain attention during a business conference is by giving away free branded merchandise products. Though you may think that they are expensive to produce, they have real marketing value with the potential of getting more customers and boosting future sales. A conference brings all your clients and customers together, thus is a perfect time to promote your brand without the pressure of having to directly sell anything.
It is true that everyone loves receiving something for free, especially in the current recession. However, you need to carefully consider what type of branded merchandise product will be useful to people and what looks best with your brand printed on it. The most obvious choice is conference bags, which are large, practical and portable. They are also cheap when ordered in bulk quantities and great for a useful giveaway at a conference because people would find it handy to store items in it, and you can even put your company catalogue or other promotional products inside the bag for maximum brand exposure.
Of course when clients attend your event, it a custom to provide them with a lanyard, firstly for security reasons with their identity details, and secondly so you can expose your brand name on the print area. The major advantages of printed lanyards are that they are small and lightweight, plus it is a great opportunity to be creative with images, graphics and logos, especially on dye-subliminated lanyards, which allow you to print in full colour.
The important point to be remembered is that your branded merchandise should be of good quality, which will reflect well on your business. Good quality products can be simple ones, such as folders, pens and notepads. Folders, for example, should look stylish and professional and can just have a single colour print set against a black background. If you’re going to be giving a talk during your conference, then these items would be very useful to hand out to your clients. They can take notes if they need to or keep them for later use. When they take it away with them, this is very beneficial because the promotional products feature your logo with the potential of more people seeing it.
After your conference, your guests will most likely want to have some refreshments and engage in conversation with each other. It is best to organise a buffet style facility, as this is a perfect time to get more acquainted with them. Afterwards, you can present them with a conference pack with your business card or brochure. These small but significant details can increase networking opportunities and a chance for customers to further enquire about your products or services.
It has been shown on many occasions that a large percentage of the recipients of branded merchandise products remember the company’s name after attending a business conference. New customers who receive promotional gifts generally return to do more business with them. The impact of having consistent brand exposure in this way is hard to beat and holds more benefits over other marketing methods TV or billboard advertising.
Neil Smith works in the marketing department of We Brand It Ltd, a leading supplier of promotional and branded merchandise. We are experts on a wide range of products, including conference bags, their manufacture and their usage.
Our site offers not only a variety of products but also advice and expertise on how to market your business with them. We offer branded merchandise products at the best price when ordered in bulk, so visit us today for all your promotional gifts.
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