Animation Industry In Chongqing To Build The Industrial Chain Derivatives Market
Authorized to vote, after a 2 million yuan to Hong Kong enterprises development “spicy small enemies” toys, household and other products.
Being released with the animated “Kung Fu Panda,” the fiery, driven there is a big selling goods related to the film: Cartoon stickers, mugs, pillows, CD, cartoon T-shirts, etc., more variety. Coincidentally, as the leading local animation company, Animation Art Co., Ltd. in Chongqing, as the United States has also said he would set foot in animation derivatives industry, and creative this year as one of the priorities. Test the water as the U.S. derivatives markets
“Our lack of original animation work to gradually adapt to the market process.” Taking into account the local derivatives market is still in its infancy animation, as U.S. general manager of the Xing business development company as a “testing the water move.” He said, “Hot Little Lovers” is a weak business climate animation, film and everything is starting around the plot, brand, and to gather the derivatives market itself is not particularly rough, so the use of such brand to test market is very appropriate.
To reduce risk, as the U.S. companies to adopt intellectual stake in the way the brand authorized shares into derivatives as the development of this project, the “spicy small enemies” of the toys, home use rights granted to a brand headquartered in Hong Kong toy factory, the other party is responsible for risk and the investment of two million yuan for the development of derivatives.
Marketing difficulties impede the development of
According to statistics, in 2007 the domestic animation companies has reached thousands of derivatives, market size of close to 10 billion, but the share of China’s original account is not high, which increased due to cost, difficult to open a sales situation the problem can not be overlooked. Analysis of the industry, the animation industry in Chongqing there is a “derivative products and more small domestic brands; animation park and more, less original work; original praised in” three major problems.
“Animation derivatives is the animation industry in the main part of the profit model, it can extend the advantages of the animation industry chain.” Relevant officials of Bureau of Information Industry, said, “is the original animation core competitiveness of enterprises.” Although the local animation companies and products lack good idea, but I do not know how to promote, but missed many a good time. Secondly, the high cost of original works is also a problem. Now more and more domestic animation companies bet on derivatives, the production of derivatives is not difficult, the key is marketing.
It is learned that the first batch produced by Hong Kong companies, “Spicy Little Lovers” series of derivatives will be in November this year, an official in Chongqing in the context of sales. For sales channels, Manager Liu said it would consider joining and stores and two. Although the “testing the waters” of war, but its expansion is also confident of this.
I am China Products writer, reports some information about soft bonnet hair dryer , cable tie mount.
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