The Third Terminal To Open Up Chinese Market Sales Model Transformation
New Medical Reform Background, rural drug market has again become the focus of attention in the industry. And Yao Jiaohui major forum held in the same period, around the rural economy changes, new features of rural medicine and rural market changes in the patterns of drug sales, the industry had a thorough discussion.
Good: fast growth in net income NCMS Full Coverage
Department of Rural Economy under the National Development and Reform Commission data released since the reform and opening up, China’s rural economy has undergone tremendous social change, the steady growth of farmer income, living standards to improve. Rural per capita net income of 133.6 yuan in 1978 to 4140.4 yuan in 2007, the average annual increase of 138 yuan, according to comparable prices, average annual growth of 7.1%. Which, from 2004 to 2007, the income of peasants in a rapid growth phase. During this period, the Government has formulated a series of policy measures, including the abolition of agricultural tax and agricultural special product tax, the implementation of direct subsidies for grain and integrated subsidies, greatly mobilized the enthusiasm of farmers, and widened the income means farmers, farmers gradually accelerate revenue growth, farmers Net income growth is above 6% average annual increase of 7.5%. In 2007, net income of farmers grew 9.5%, the highest point of the past 10 years, net income of farmers 300 yuan for 4 more years of income.
According to the Ministry of Health statistics, as of September 30 this year, the National launch of a new rural cooperative of counties (cities, districts) the number of up to 2729, Senate combined population of 814 million financing of 71.002 billion yuan during the year, the first three quarters of cooperation Medical Fund expenditures totaled 42.91 billion yuan in the first three quarters of the total benefit from 36,918.35 million. In addition, according to the state to increase investment, boost domestic demand in the overall plan and key principles for capital projects, the Ministry of Health for 48 million yuan, mainly for rural areas, primary health care infrastructure and health institutions, the current arrangements for 4.8 billion have been issued. 2003 officially launched the new rural cooperative was to achieve full coverage in the first half of this year.
Upgrading: increasing brand awareness to enhance consumer demand
The increasing income of the farmers, new rural cooperative to achieve full coverage, financial assistance and reimbursement levels increase, which stimulated consumption demand of farmers to improve medicine.
Wise source (Beijing) Management consulting firm organized the forum, one by the new rural cooperative network and the “village doctors in China based medicine clinical guidelines” prepared by groups of rural residents in the situation of basic drugs test report was issued. The report said that rural doctors Prescription drugs Commodities prices between 10 to 20 yuan accounted for 41.18%, accounting for 20 to 30 yuan 19.61%, rural doctors prescription for patients to consider three factors are the most effective drugs, side effects and prices, concerns the degree of cost-effective than drugs large increase.
For more than 50 drugs, the efficacy of the exact circumstances, had 33.33% of village doctors will prescribe for patients, 50.98 percent of the rural doctors will be selected according to the situation, clearly that is not accounted for 13.73%. A survey in 2000 showed that 50 per prescription at the price even though in some county-level hospitals, farmers are also difficult to accept. Taking into account the rural population the main determinants of drug consumption in the rural doctor’s prescription, we can see that rural residents have significantly increased medical expenses, the price of attention, decreased at the same time, concern about the quality of medicine degree sharply. Examine the report also showed that penicillin antibiotics commonly used in rural areas continues to rank very important position, cephalosporins Antibiotic The application level is close to central cities, farmers awareness on brand drugs also increased a lot.
Good doctor Beijing Medical Education Centre, said deputy general manager Zhang Fumin, making them suitable for technical training during the basic discovery, as the income of farmers increased, great changes taking place in drug demand, they are not satisfied with ordinary routine of cheap drugs to Diabetes , Hypertension Such previously unknown diseases have gradually pay attention to farmers in the village, township medical institutions for treatment and the purchase of medicines has increased dramatically.
To be changed: the third terminal to open up sales of model transformation
Drug sales as the business market in rural areas increasing degree of attention, drug habits, as well as rural farmers to enhance health awareness, the third terminal rural market sales model is changing, the product tour sales for the third terminal health education and academic promotion model or will prevail.
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