Important Tips for QR Code Campaign
If you are about to launch a new mobile/QR code campaign then there are several things that you should consider. Please read the following tips in regards the general QR codes usage and user education on the technology.
Use the QR Codes as a bridge between the traditional print media and the online channels. Incorporate QR codes whenever there is some additional content or actions that the users can perform online. The combined online and offline consumer experience and exposure to content should be considered from the very beginning.
->> It is recommended in countries with less usage of QR Codes as part of a campaign to text a short-code to get a free scanner app for your mobile phone.
->> Either above or below the QR Code for print campaigns consideration should be taken or basic instructions added to the QR Code. Scan the Code to enter out free competition as one example.
->> Large Icons can also be added which is common in Europe to scan with your smartphone accompanied by Android / iPhone icons.
->> For print advertisements is highly recommended to do a print run to ensure the campaign scans and works as according to the specification.
->> Make sure all pages are mobilized to the leading content. In general the QR codes should not lead to content that is not optimized for mobile derives.
->> Campaigns in subways and underground transport areas should be avoided unless there is wifi as the scan will work but there will be no GSM coverage to load the mobile site and the campaign will prove pointless.
->> Make sure when a customer scans the QR Code there has to be value behind the scan. There has to be a necessity for that person to scan the QR Code, whether it be providing entry to a competition or gaining a trailer of a new that is just about to become available.
As well before you do the print materials for the campaign you should read the “Tips for printing QR Codes” post. If you want to get this service then make sure to explore azonmobile.com which is most popular website to offer this best quality service. The website provides AzonMobile QR Code Management and Tracking platform that helps businesses to generate, manage and track QR codes. The main goal of this website is to create advanced and user friendly tools in the QR Code as well as in the mobile technology.
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