China Business Times: Network Hard Straw Into Paper Media
Has gone through 90 years of Pulitzer Prize once again came to a close, although the U.S. press awards for the most interesting awards selection criteria set as ever, but the United States of paper media, the ability to survive is priority. So can not grasp the network version of this root Financial Crisis in the wave of straw, as they are now most concerned about.
In this year’s Pulitzer Prize, he has many award-winning and selected entries are no longer a simple flat newspaper news, but to provide a more efficient and convenient online information. Such as “Houston Code Annual Report” on account of “the use of network technology and expertise in early warning information, to become the lifeline of the city,” breaking news award finalists. Judging from experts and even, perhaps next year there will be a Pulitzer Prize in the “Network News Awards” special selection only on-line reporting of news.
Network really be to turn around paper media “trump card” it? The hurried for various newspapers online version, the network news in the end even had enough to not charge them a headache. Just a year ago, due to network Advertisement Market each year up to 25% -35% growth, the majority of the media that the site provides free information to attract a wide readership, will bring substantial advertising revenue.
But with the financial crisis raging, the real economy recession resulted in networks, newspapers and TV Huge decline in advertising revenue. U.S. newspaper advertising revenue because of reduced print circulation continues to decline, and readers move to the free online news, the current crises.
According to the Audit Bureau of Circulation (Audit Bureau ofCirculation, ABC) statistics, the nation’s 395 newspaper circulation dropped during the first quarter of 7.09%. 3 months before last year’s 37.1 million copies, down to the first quarter of this year’s 34.4 million copies.
In addition, according to the U.S. Interactive Advertising Association and PricewaterhouseCoopers (Price WaterhouseCoopers) The latest research shows the online advertising market last year, only 10.6% growth. The Newspaper Association of America (NewspaperAssociation ofAmerica) also said that the media industry last year, online advertising revenue decreased 1.8% compared with last year. A sharp decline in advertising revenue
face the cruel fact that most of the media have begun to consider the online press charges, so that consumers pay more money to increase overall revenue. London “Times” of the executive editor, said: “We hope that can be implemented micro-payment, membership subscription mechanisms such as voluntary contributions, even for readers willing to pay for online news.” Meanwhile, “The New York Times” and “Time Magazine “Pay plans are being developed network, hoping to thus increase revenue. “In this regard, some experts said the idea of paying to use is already very popular among consumers, Internet fees may not be difficult to promote the news. But the problem is not music, like online news, can freely download to MP3, the portable repeatedly taste . most people think, to pay subscriptions online news, obviously not the same as other services, value for money. The idea of online newspapers and magazines will Sell Becomes particularly difficult.
However, the fees online news on this road is not without its success stories. “Wall Street Journal” as early as 1996 began to take some content for the Internet online fares. A cold in the U.S. media in 2008, “The Wall Street Journal” Web site there are up to 8% subscriber growth. In addition, the “Financial Times” online edition of FT news, although most of the content for free, but charges for some content to the system, has been one million registered members.
However, analysts pointed out that the two newspapers is more professional than the average newspaper, charges more than the content of professional financial information for the first-hand, paying users are mostly corporate executives or financiers. In contrast, most of the news media or in the initial stage will inevitably encounter many operational bottlenecks, create a convenient method of payment, to change the way readers, perhaps the first step to success, but the network can actually reverse the newspaper survival situation is unknown. And how to carry themselves completely to the huge media find a way out of debt is the priority.
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