Facebook Marketing – Getting Started
Why Facebook Marketing?
Facebook Marketing stands apart from every other advertising platform. Social network ad revenues have grown from $22.7 billion dollars in 2009, of which Facebook accounted for 2.4% of these revenues. Social network ad revenues are expected to top $41billion in 2013, of which Facebook should account for over 8% of these revenues. What this means to you is, many millions of facebook fans, and many millions more in the future, are visiting Facebook every day.
Having a Facebook “fan page” or “business page,” and a few well placed ads could increase your business income geometrically. A well planned social media campaign will help insure you reaching your profit targets.IE each average Facebook user has 150 friends. So, for every “like” your pages garner, your business exposure increases an average of 150 times! This growth in viewership is FREE!
Facebook membership in 2007 was approximately 500 thousand. It’s current membership is approximately 800 million, having double in the last 18 months. As time marches into the future, more and more fans are joining Facebook. It is time to implement internet marketing strategies to tap this lucrative resource. It takes time to find your best place in this market. A bit of investigation, and trial and error, you will find your way to achieving your social media plan goals.
If you haven’t been able to get around your obstacles yet, there are some great tactics you can try. One thing you can do is check out the competition. This is something that works on the Internet and in the brick and mortar world.
If along the way, you run into the inevitable road blocks and hidden obstacles, don’t stop; there many tactics to try out. The simplest of which is, observe your competition; what are they doing? Is it working for them? Can you make their strategies work for you, and can you make them better? Emulating the completion is and age old business tactic in use for centuries.
Facebook Marketing 101
Create a “fan page” or a “business page.” Try to make it engaging and interesting. Keep it as up to date as you can. Stay as close to your business specialty as possible, with a tight focus on your products and services. It’s best to keep your posts and tagline informative but compact. A great way to keep your visitors attention is to ask them questions or put up a poll. Their answers will become an active part of your plan, and will give you feed back who your target prospect is, and what they are looking for.
Facebook is classified as a “social media site;” so it’s important to “social” first, and the “aggressive” business person last. Dumping promos, special offers, and heavy advertising scripts on your visitors, is probably not a good idea. Be a “friend” first . . . informative and interactive . . . before you start introducing them to your offerings. Friendships grow loyalty and patronage. Make it fun for everyone!
There always comes a time to conduct some creative business and try new and different marketing strategies. Over time, you’ll have attracted a good number of visitors throughout every day, and with the exponential number of new Facebook users signing up, your followership will grow larger. Include them in your fun; invite them to participate in their selection of a new logo, or product. It’s human nature; everyone loves to give their opinion. This is a chance for them to begin to “own” your page.
When you first begin, you’ll probably find placing ads to be the greatest source of expense. A Facebook “fan page” or “business page” is free, but ad cost start around $20.00 with “unlimited” being a possibility. You can choose either an “impression” ad (CPM) or a “pay per click” ad (CPC), during various days, and times of day. You may want to investigate what others’ ad strategies and results have been in the past.
Regardless of any other advertising media; local newspaper, flyers, signs, etc., you’ll find Facebook ads are not only cost efficient, but they produce immediate result far and away superior to most other media offerings. Internet marketing is the cutting edge for the future of advertising. Facebook ads are quickly becoming the universal choice. Plus it’s in your immediate control; it’s fun and extremely cost effective.
Elaar Maarten is an internet entrepreneur located on the Nevada High Desert, who enjoys learning and writing about social media topics and strategies. Visit his webpage at http://www.elaarmaarten.com.
If you’re stalled from getting into action, or affraid you might “do it wrong.” or are overwhelmed with what appears to be an “enormous undertaking,” or stopped for any other reason, you probably need a coach. Go here for one of the best internet marketing coaching resources available. http://www.elaarmaarten.com/CoolCoachingOffer.html
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