The First Quarter’s Crowded Internet Who Are The Winners In This Market?
Since ASUS Easy PC launch, the brand Netbook Mushroomed meteoric rise, which include not only the traditional well-known domestic and foreign PC manufacturers and even some board makers have flocked to the cottage force, a time line of the center of attention.
In 2009, the economic downturn of the market situation, Netbook Is emerging as the PC market, a highlight, also many companies as a “straw.” Meanwhile, 3G in China are catching up with enthusiasm, with the addition of communications carriers, Internet access to the second development of this important opportunity.
Internet now can be said that the armies of the market melee, many brands so that consumers get confused by the numerous models, even the Asus Easy PC is full of tricks. Over the first quarter of 2009, who is the Internet the market winner? Following consumer research center ZDC on the first quarter of 2009, the Internet brand attention, this market structure analysis.
“A mighty force in single”, the first quarter of the Internet who are the winners in this market?
(Map) the first quarter of 2009, China’s top ten most Internet users concern the distribution of this brand
Access the market in 2008, Macro? And ASUS is the biggest winner. According to DisplaySearch data show that the macro? And Asustek accounts for most of the Internet’s share of this market. Into 2009, there have improved this situation, because both Association Or Hewlett-Packard , Dell Have begun to focus on Internet distribution of this market.
According to survey data ZDC, Lenovo became the first quarter of 2009, the market access concerns of the highest brand dominated the market over 1 / 3 share of attention. Shenzhou Attention to the proportion of 17.5% in second place. HP has also done well, occupy the third position, was concerned about the ratio of 10.5%.
Addition to the above three brands, other brands are all concerned about the proportion of 7.0% and below. Asus and Samsung Matched, concerned about the ratio were 7.0%, 6.9%. Samsung and the macro?’s Attention, also only a difference of 0.1 percentage points. By the launch of a brand new product and marketing changes in the means, the formation of these four brands easily catch up with the situation. Blue , BenQ , Tongfang Also among the top ten three brands, but the concern is relatively low, were within 3 percentage points.
Internet through the first quarter of attention from the investigation of this brand of view, Lenovo, Shenzhou, HP three brands stand out as the highest attention to the three brands dominated the market share concerns over Liu Cheng. ZDC that access the market in 2009 will be an era of warlords with itself, with the old PC giant Lenovo, HP, Shenzhou, etc. have increased the market’s comeback in the online efforts, these companies access the market leader in starting to prove superiority, the macro? and ASUS if you want to maintain market share last year, will become very difficult.
Look at attention, can not fully reflect the various brand’s competitiveness. Next ZDC single paragraph product concern about the contribution rate of the ten indicators of the competitive position of the brand online.
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