Physical Development Of The Industry Experience To Visit Ispochina
ISPO aircraft carrier as a landing ship, ISPOCHINA landed in Shanghai on the 14th. She brought the audience, not the body Expo Beijing 2003, ICON unveiled a great shock then, however, the concept of the show ISPO evident in the industry who are highly sensitive can experience from European and American style sports development in some sense.
Dazzling ISPOCHINA leased Pudong New International Exhibition Centre, Hall is divided into four sections for a display area of less than 20,000 square meters, full of more than 140 exhibitors. Purposive focus on products, makes prominent corporate image, therefore, stand most of the 100 square meters, the overall feeling is dazzling, fresh lively.
ISPOCHINA focus was skiing equipment, sports apparel, sports gifts three key display, the style of design, the work can be described as everything well, popular peer-favored, and many ski equipment on-site recruitment business agent in China, by Beijing, Tianjin, Shanghai and other big cities sporting goods dealer’s attention. ISPOCHINA exhibitors from general manager to sales manager of the audience warmly received, regardless of whether their product procurement, are carefully explained, communicate with each other, carefully recording the audience information on the little “counterpart” of the audience, then received by the General Manager, serious conversation, clearly showing their great concern on the Chinese market.
ISPOCHINA exhibits, show very inadequate equipment, transport equipment may be inconvenient and the strategic focus of the market, no brand-name exhibitors, essentially blank. But the exhibitors are the only equipment on Evergreen booth exhibitors expressed a deep interest, I estimate that next year’s ISPOCHINA, the equipment certainly not empty, there will be no small movements. Not like it at a press conference called “no intention of competing with any show, just set up their own enterprises a platform to enter the Chinese market.”
Excellence ISPOCHINA Exhibits and China show the difference between products is “brand quality” of the distinctive characteristics of outstanding, each a small gift for each pair of shoes, socks, each a snowboard, all reveal rigidity and quality. Therefore, this is the most visited ISPOCHINA left people impressed. Better for the market Complimentary fine for people to send health, send enjoyment of beauty, will be our next hard look at yourself, identify gaps, seek the development of a key, such as fitness equipment, both real materials, but also precision processing, in order to compete after WTO entry and foreign brands, only strict demands on themselves, by chance, on low prices, by contrast distribution means are expedient, only to meet international quality requirements of the brand can “apply” to enter the international market tickets.
The day after the opening of the afternoon, by the China Sporting Goods Federation and the Beijing Olympic Organizing Committee, China Sports Network sponsored by the Chinese sporting goods distribution channels Promotion Hall in Conference Room No. 1, Qian Wang, Xu Zengwu, force 100 Air and exercise, good family, CEOs across the world of sports were made 7? 8 minutes of speech. More convincing is the Xuzeng Wu and sports 100 veterans of the lectures, from the macro-level prospects to the market segments, in just few minutes, said very full, while other presentations may be time, some like red tape, and some When reference data are used too much, and a large gap between macro and micro situation. So the forum organized information base must be fully mastered, the classic case of control skill, not to hold the strike, would resonate at, causing a sensation, guide development of the industry.
ISPOCHINA Another distinctive feature is the style of simple, just right, such as login, ticket sales, consulting at the Plaza, take a tent outside the hall, bidding and registration of temporary staff, opening only a polymer call, then etiquette Miss Guided visit to the various stands, not colorful, large publicity and balloons, colorful door, singing and dancing like momentum. A feature: display a brand name, not momentum.
Inadequate ISPOCHINA deficiencies in the booth fee is too high, indoor light to 270 euros per square meter, than the local ISPO in Germany 250 per square meter more expensive 20 euros. In addition, publicity materials for the manufacturer’s product description, company profile, rarely used Chinese, which both communication and branding in China are caused by obstacles, so many visitors seem to feel foggy, only skim the surface of the exhibition does not understand the main intent of the other exhibitors.
Short, ISPO landing in China, give us a ray of fresh spring breeze, he could be jade stone hills. ISPOCHINA to our industry through the development of the organization to our body Expo will bring a lot of good experiences and lessons learned.
The Editor: The writer is the fitness equipment industry in China, a senior practitioner. His perception of the sports event sporting goods industry will lead to resonance.
I am a professional writer from China Manufacturers, which contains a great deal of information about kazak rug , cotton rag rug, welcome to visit!
Processing your request, Please wait....
