Conversion Optimisation and SEO
Driving customers to your website can be a good way to generate revenue for your business or service. A big part of getting customers to your website is to make sure that your site is highly ranked in the natural search results. SEO is about making sure that your website is set up correctly to be as visible as possible in the search results for your target keyword.
This will involve performing onsite, on page and offsite SEO to ensure that the overall quality score of your website is high and you have a high level of authority. As a Search Engine Optimisation professional is setting up your website correctly you need to make sure that you are targeting the correct keywords. This is not an easy thing to get right as the terms that you think are the industry keywords may not be the keywords the your customer are searching for online. You need to make sure that your website ranks for as many keywords as possible and not just for the top level generic keywords. Before you start any online marketing campaign you need make sure you research your competitors, as well as using the Google keyword tool.
After you have set up website for SEO you need make sure that it is easy to use, and more importantly that your potential customers can easily buy what they are looking for from you. This is why it is important that perform conversation optimisation on your website. This may mean that you need to redesign your website to make sure that customers can use it to its full potential. If you do decide to redesign your website, you need to make sure that you use a full service marketing agency that understands each element of design and the digital market. This mean the company not only has a knowledge of Search Engine Optimisation, they need to be website designers as well, having a creative concept behind their designs. This type of agency is not easy to find, and make sure that you shop around to find a company with the right skills. Although doing conversation optimisation can be costly the amount revenue this can bring back to your company long term can mean an increase in revenue generated online.
Conversation optimisation is not a science; it is an art form; as getting it right can be difficult. You need to make sure that your title tags and meta descriptions include words like buy or find, for example, as a call to action. You also need to make sure that you have clear conversation points on page; for example order forms or a quick quote button. Another way to engage the customer is to ensure your website is interactive and engages the user.
As SEO agencies will tell you, it is only part of the battle getting people to your website. Website design companies can help you convert your visits into revenue.
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